The State of News Media

The Project for Excellence in Journalism has released their new 160,000 word report: The State of the News Media 2007. A huge amount of data here. One excerpt regarding magazines:

“The year 2007 could prove pivotal to the magazine industry and news magazines specifically. After a series of down years, there is no projected upturn on the horizon, and falling subscriber bases may be leading advertisers to look elsewhere to spend their dollars. The biggest news weeklies — and the New Yorker, which had a very hard year — may be the most vulnerable. They have broad audiences and do not offer advertisers the specific targeted niches they are increasingly interested in, and that they can reach on the Web.”

Mark Glaser has an interview with PEJ’s Director Tom Rosenstiel. Brilliant.