Publishing – Page 4 – Dan Blank: Publishing, Innovation & the Web

Traditional Publishing in Jeopardy

From AdWeek, an article titled “Print is not Enough.” “If you’re a magazine publisher who believes print ads alone will remain a viable business, Robin Steinberg has a message for you: think again… pressure is mounting on magazines to offer advertisers multiplatform packages that tie-in to the Web, mobile and other appropriate digital media.” “Readers… Continue reading Traditional Publishing in Jeopardy

The Case for Publishing Innovation

Steven Outing asks “Why does the newspaper industry… have so much trouble adapting to the changing of the media environment brought on by the Internet and digital communications technologies?”He polled people within the industry and came up with this conclusion: “A huge part of the problem is that newspaper companies are still being run, mostly,… Continue reading The Case for Publishing Innovation

Comic Publishing Moves to the Web

The New York Times reports on the state of comics on the web. It seems that comics are confronting the same issues as other publishers: “We realize what a great promotional tool the Internet is,” [Marvel Publisher Dan Buckley] said. But like other print media, “we’re all waiting” as digital technologies create challenges and opportunities… Mr. Buckley… Continue reading Comic Publishing Moves to the Web

Customer Engagement Key to Online Success

The Washington Post profiles a new kind of ad-agency that: “…has nothing invested in any particular solution and nothing to gain by telling its clients to spend more rather than less, its pitch is that it can offer the least-biased, most-cost-effective solutions. The message resonates with companies dissatisfied by the payoff from traditional advertising.” Their… Continue reading Customer Engagement Key to Online Success

Is it Too Late for Publishers?

David Carr asks this question in the New York Times: “Can traditional publishing provide the kind of growth required by a public company?” He goes on to profiles Time, Inc.’s current situation. Time’s CEO Ann S. Moore states: “We can’t just take all our old magazine people and turn them into multiplatform geniuses… we are… Continue reading Is it Too Late for Publishers?

The Long Tail Long Interview

Folio: magazine interviews Wired editor, and Mr. Long Tail himself, Chris Anderson. Some excerpts: “Once upon a time I used to compete with magazines and newspapers. Now I compete with magazines and newspapers and 20 million blogs. Readers have choices out there—some of them professional, some of them amateur. The name of the game is… Continue reading The Long Tail Long Interview

Solving a Problem No One Has

Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has

Magazines Target Students with Digital Editions

The New York Times reports on a new initiative: “A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert… Continue reading Magazines Target Students with Digital Editions

Google Releases Newspaper Archive

Google has launched a search archive of 200 years worth of newspapers. From The New York Times: “This symbolizes a major moment,” said Allen Weiner, a research director at Gartner, a market research firm. Google has reached an accommodation with the content companies that will benefit both sides, he said.” What is interesting is how… Continue reading Google Releases Newspaper Archive