Steve Rubel is reflecting on his goal to become “Media Green,” that is, have his media consumption habits not adversely affect the environment. Among his changes: “Years ago I used to read three daily newspapers… I read lots of trade pubs too… I have almost completely ditched print in favor of reading online… I now… Continue reading Another Threat to Print: The Green Movement
Newspapers Band Together to Reclaim Ad Revenue
Some large newspaper brands are banding together to reclaim their ad revenue: “Five of the nation’s top newspaper companies are taking steps to create a national online advertising network they hope will help them recapture ad revenue leaking away from their print products.”
Got $40 Million to Spare? Launch a Magazine.
Jeff Jarvis doesn’t think magazines will go away, but feels that their high startup costs will mean few new titles in the future: “…once you already have one, if it’s profitable and if you’re smart, it can still prosper, especially if it learns how to gather and serve its community online. So I don’t think… Continue reading Got $40 Million to Spare? Launch a Magazine.
For One Brand: The End of Print… And Web
An interesting print and web shut down: “After nearly 100 years in print, Conde Nast will cease publishing House & Garden with the magazine’s December issue, WWD reported. Unlike previous such closures of print where the site lives on, in this case the site, houseandgarden.com will also be closed.”
Reporters Told They Now Work for Web
The Naples Daily News has been revamping their reporting operation: “It happened a year ago at the Naples Daily News. Print reporters and photographers were all told that they no longer worked for the paper, says Phil Lewis, editor and vice president of naplesdailynews.com/Naples Daily News. They were all transferred to dot.com–which the company now… Continue reading Reporters Told They Now Work for Web
Your Duty to Save Journalism
Roy Peter Clark tells readers it is their duty to read a printed newspaper, in order to save journalism. The 89 comments that follow his article take apart the issue from all sides.
Hearst President Doesn’t See Internet Overtaking Print
The Financial Times speaks with Cathie Black, president of Hearst Magazines: “When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine… Continue reading Hearst President Doesn’t See Internet Overtaking Print
Creating a User-Generated Magazine
MarketingSherpa shares a case study of JPG magazine, which leveraged a community of user-generated content to create digital and print editions. Here are the six strategies they used: Select topics with a passionate audience who can contribute lots of material. Grow the community with viral tools. Provide incentives and recognition to encourage activity. Retain editorial… Continue reading Creating a User-Generated Magazine
Musicians Look to Licensing and Marketing; Not “Selling Out”
The music industry continues to give clues as to the affects of a traditional media model being displaced by digital. “The barriers are changing and we as artists are making less and less money, and we have to get creative,” notes Mr. McKagan, whose new band has licensed its music to a Victoria’s Secret commercial… Continue reading Musicians Look to Licensing and Marketing; Not “Selling Out”
While Farhad Manjoo has given up his subscription to the print edition of the New York Times, he reviews all that he misses about print. One example: The newspaper, first and chiefly, is easy to skim… It’s like a shopping mall of news; you don’t have to enter every store to have any fun. Just… Continue reading Missing Print