Burger King marketing chief Russ Klein made some interesting statements in today’s Wall Street Journal regarding the companies drastic move of ad dollars from print and TV to online and emerging media: “We weren’t going to wait around for the traditional measurement systems to catch up with it. The eyeballs have already moved. …Plenty of… Continue reading For One Company: Magazine Ad Spending Drops 78%
The Christian Science Monitor looks at changes in the print publishing industry, focusing on a trend: “It’s not how many subscribers you have; it’s who they are.” “Among newspapers, the rise of the elite media can be seen in the growing and increasingly nationalized circulations of The New York Times and The Wall Street Journal.… Continue reading Does the Web Trump TV and Print for News & Information?
Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
The New York Times reports on a new initiative: “A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print. The Magazine Publishers of America, the trade group that is sponsoring the initiative, is hoping to convert… Continue reading Magazines Target Students with Digital Editions
Google has launched a search archive of 200 years worth of newspapers. From The New York Times: “This symbolizes a major moment,” said Allen Weiner, a research director at Gartner, a market research firm. Google has reached an accommodation with the content companies that will benefit both sides, he said.” What is interesting is how… Continue reading Google Releases Newspaper Archive
The BBC looks at people’s expectations when it comes to the words “news” and “free”: “This is a generation who grew up with the world wide web. They usually get their news delivered to them in their e-mail inboxes or at the click of a button. It is difficult to persuade young people that news… Continue reading Newspaper Battle for Online Marketshare
The Audit Bureau of Circulations is working on a new way of reporting media’s reach by “…combining the publication’s print readership with a day’s worth of its Web site traffic.” Steve Rubel would like to see it taken a step further: “It seems to me that advertisers would benefit from having a similar system to… Continue reading Media Reach: Print & Web
Teen magazines are dropping like flies in favor of online counterparts that offer more interaction. Some of the thoughts surrounding these moves: “You can’t just be a magazine editor sitting in your office. You can no longer dictate. It is a two-way street.” This is how sites like MySpace, once seen as unrelated to publishing,… Continue reading Writer, Editor & Big Media Authority Dwindling?
One of my little pleasures is reading the Sunday NY Times. I just went out to pick up my copy, and as I flipped through it in the store, I noticed that there was no copy of the magazine. This is the third time in three weeks, at three different stores, that I have had… Continue reading Print Frustrations