Reuters reports on how the Washington Post is integrating their web and print operations: “While many newspapers beef up their Internet sites to meet a growing migration of readership to the Web, their print and Web production operations remain mostly separate divisions… Starting in January, print editors will “help us at the Web site and… Continue reading Integrating Print and Web: Editors Join the Mix
Category: journalists
Press Releases Get “Social.” Um, no.
Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social. I know what you are thinking – how can a press release be “social”? Well I ask you – who hasn’t read a press release… Continue reading Press Releases Get “Social.” Um, no.
News Search vs. Web Search
Search Engine Watch takes a look at Google’s list of top searches in 2006, as well as Yahoo’s. One key finding is that news searches and general web searches differed greatly. Two possible reasons: Demographics and/or psychographics. Situational intent. However, they do reach a valuable conclusion for journalists and media companies: “If you are looking… Continue reading News Search vs. Web Search
More Journalists Jump from Traditional Media to Web
The New York Times reports on more prominent journalists leaving their jobs at large media companies to join a new web venture: “Mike Allen, a reporter who covers the White House for Time magazine, and Roger Simon, the chief political correspondent for Bloomberg News, are joining the new multimedia political news venture being overseen by… Continue reading More Journalists Jump from Traditional Media to Web
Mobile Journalists Deliver Hyper-Local Coverage
The Fort Myers News-Press is utilizing mobile journalists to focus on hyper-local news coverage: “They spend their time on the road looking for stories, filing several a day for the newspaper’s Web site, and often for the print edition, too. Their guiding principle: A constantly updated stream of intensely local, fresh Web content — regardless… Continue reading Mobile Journalists Deliver Hyper-Local Coverage
Will Journalists Need Their Employers?
Michael Hirschorn at the Atlantic Monthly talks about the future of newspapers, and the disruptive technology of blogging. He muses on whether the internet has set journalists free: “Meanwhile, top reporters and columnists at major newspapers are realizing (or will realize soon) that their fates are not necessarily tied to those of their employers. As… Continue reading Will Journalists Need Their Employers?
Copy Editors: Evolving & Offshoring
Douglas Fisher takes a look at the future of the copy editor. He references a job description: “…successful candidate will know how to scan leading blogs, the networks, talk radio and understand how to use the entire Internet to identify “Topic A” stories that will engage our readers.” Poynter looks at the growing trend of… Continue reading Copy Editors: Evolving & Offshoring
Copy Editors: Evolving & Offshoring
Douglas Fisher takes a look at the future of the copy editor. He references a job description: “…successful candidate will know how to scan leading blogs, the networks, talk radio and understand how to use the entire Internet to identify “Topic A” stories that will engage our readers.” Poynter looks at the growing trend of… Continue reading Copy Editors: Evolving & Offshoring
Who Needs Big Media? Not These Journalists.
The Wall Street Journal reports on journalists jumping ship for Web ventures: “Two prominent Washington Post political reporters are leaving the newspaper to join a new Web-focused venture, underscoring how new media is stealing talent from some of the most venerable brands in journalism.” Why did they do it? “They were intrigued by our idea… Continue reading Who Needs Big Media? Not These Journalists.
Content Malls: Collecting the Niche Blogs
Robert Scoble takes a look at content malls online. These are networks that collect niche blogs, and then use a centralized sales and support structure to monetize them. The four elements that Robert feels his own content mall will be judge on are: Audience Revenue Brand Quality Engagement It is a fascinating time online, as… Continue reading Content Malls: Collecting the Niche Blogs