If you work in media or publishing, please, please, please, read the 2009 State of the News Media Report. While it does not specifically focus on B2B media, the trends seen in broader news magazines, newspapers and other media are instructive. It begins very soberly: “Some of the numbers are chilling.” Full of data, the… Continue reading Growing in a Recession
Give and You Will Receive: Finding Solutions Through Collaboration.
New media and the internet have made it essential to break down barriers between your brand and your audience. Today I want to talk about breaking down barriers between employees within the same company, and how this can help your business and career. First, a story about The Clash, who are not quoted nearly enough… Continue reading Give and You Will Receive: Finding Solutions Through Collaboration.
Lessons From Facebook
Several weeks back, I wrote about how Facebook changed my life, and how it can change your industry. A recent discovery has me taking another look at how Facebook can connect people. I want to share the story of what a high school class from 1988 is doing to leverage Facebook, and explore the lessons… Continue reading Lessons From Facebook
Moving Beyond The Memorable, To The Magical
This week’s New Yorker magazine has a profile on architect Santiago Calatrava. He discussed some amazing concepts about PURPOSE, which I found fascinating, especially when you consider its relation to publishing, both in print and on the web. I would sum up his philosophy as follows: It’s about the experience, not the artifact. While his… Continue reading Moving Beyond The Memorable, To The Magical
What a 1940’s Computer Can Teach Us About Online Success
Last week I made a silly purchase. I bought a 60 year old vacuum tube. But really, what I bought, was a story. A story of how to think about technology – how it is changing our lives – and how we should focus our online efforts to ensure we get: All the BENEFITS and… Continue reading What a 1940’s Computer Can Teach Us About Online Success
What The Olympics Can Teach Us About Online Success
Why do we watch the Olympics? What can someone in media and publishing learn from this event to help them succeed in their goals in particular, transitioning an editorial and business model from print to web? My theory:… We watch the Olympics to experience GREATNESS. The Olympics challenge us. It inspires us. These athletes… Continue reading What The Olympics Can Teach Us About Online Success
Zine Culture: From Print to Web
Me in 1994, laying out an issue of my zine. I love magazines. When I was in college, my schoolwork took a backseat to my obsession: Publishing My Own Magazine. Of course, it was called a zine back then, which meant it was an underground, do-it-yourself product, created without commercial success in mind, driven… Continue reading Zine Culture: From Print to Web
What Bruce Springsteen Can Teach Us About Online Success
On Monday, I took my brother to see Bruce Springsteen as a way to celebrate his birthday. But truth be told, I had an ulterior motive: I wanted to experience GREATNESS. I am not a huge Bruce fan, I generally like his music as much as the next person, and being from Jersey, take a… Continue reading What Bruce Springsteen Can Teach Us About Online Success
Facebook Changed My Life. It Can Change Your Industry.
I am not a first adopter. I look for trends when new services or products reach the “tipping point,” and begin making sweeping behavioral changes within what I would call “average” Americans. Today I want to talk about Facebook, the social network that started out for college students, and has spread well beyond. FACEBOOK CHANGED… Continue reading Facebook Changed My Life. It Can Change Your Industry.
The Mobile Web: Living in The Cloud
A month ago the iPhone 3G was announced. During the announcement presentation, the Internet was sometimes described as a “cloud,” that can store information, and is universally present. And I can’t help but feel that soon, we will all live in the clouds. Clouds that follow us, and become the center of our lives. Your… Continue reading The Mobile Web: Living in The Cloud