Google is launching interactive ads called “gadget ads.” “non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the… Continue reading Google Launching Interactive Ads
Category: Google
Google Integrates Books with the Web
Google Book Search launched some new features that allow people to more easily integrate them into their online lives: “To start, you can create your own personal collection on Book Search, and use it to help find just the right book from your collection for any occasion. Other people can view your library, so you… Continue reading Google Integrates Books with the Web
Rumor Alert: A Phone from Google that Could Change Everything
There is a swarm of rumors around an upcoming mobile phone from Google, that could be similar to Apple’s iPhone, without the hefty price and AT&T contract lock-in: “Google could sit tight and count its pennies, not unlike what Microsoft did during its heyday, or it could push forward, beyond the desktop and into the… Continue reading Rumor Alert: A Phone from Google that Could Change Everything
Yahoo Looking for New Direction, Via ReOrg
Yahoo is reorganizing, amid slow growth compared to competitors. “The latest in a string of internal shake-ups will bring together Yahoo’s sales operations with the company’s publisher network, corporate partnerships and HotJobs to form a “global partner solutions” division.” “…the company has struggled with lackluster growth and its unsatisfactory showing against Google and other competitors.… Continue reading Yahoo Looking for New Direction, Via ReOrg
Google Maps Now Easy to Embed on Your Website
Google Maps is now easy to embed within a website, by copying and pasting a little snippet of code, just like embedding a YouTube video. It is amazing how easy it is to add some really compelling tools to your website or blog, within the context of an article or blog entry. For news websites,… Continue reading Google Maps Now Easy to Embed on Your Website
How Google Prepares for Nimble Competitors
The Wall Street Journal looks at two case studies on Google’s management culture. Time will tell if their structure will lead to continued success, or missteps; but it is interesting to see the ways they are preparing to compete with nimble upstarts: “Mr. Hamel argues that Google’s innovations go beyond the fine points of search-engine… Continue reading How Google Prepares for Nimble Competitors
Google News Adds Unique Commenting Feature; No Fabio
Google is adding an already controversial new feature to Google News: allowing people to comment on news items, but only those who are actually featured in the news story. Plenty of people are thinking about Google’s reasoning for this, the competitive advantage it could give them, and trying to figure out how Google will verify… Continue reading Google News Adds Unique Commenting Feature; No Fabio
The Lack of Context in Search
While Google may seem to be everyone’s starting point on the web, there is still one little problem: context. In order to find what you are looking for, you have to create more detailed search queries, just to get the context for your search. For example, if I search on “speakers,” do I mean stereo… Continue reading The Lack of Context in Search
WSJ, NYT, CNN, TIME Add Aggregation to their Websites
Scott Karp reports that many traditional media brands are adding aggregated third-party content to their sites, including The New York Times, Wall Street Journal, Time and CNN. Scott’s reasoning: “Linking to other media companies’ content used to be unthinkable for traditional media brands, but attitudes have changed after Google made $10 billion in advertising by… Continue reading WSJ, NYT, CNN, TIME Add Aggregation to their Websites
Journalism at Risk: Is Professional Reporting in Decline?
Neil Henry, a former Washington Post correspondent, and a professor of journalism at the University of California at Berkeley opines the current state of journalism, amid massive cuts at traditional news sources. Some excerpts: “There certainly won’t be any less news or fewer scandals to report, mind you: Only fewer trained watchdogs on hand to… Continue reading Journalism at Risk: Is Professional Reporting in Decline?