Robert Niles speaks with John McClain, a veteran sports reporter for the Houston Chronicle. This is what a multimedia reporter looks like: “I cover the Texans and the NFL for the Houston Chronicle. I write blogs and do videos and audio for Chron.com, our website. Our videos are run on YouTube and Brightcove and other… Continue reading This is What A Multimedia Reporter Looks Like
Month: November 2007
Bloggers & Citizen Journalists Reshape Gov’t Control
Jennifer Woodard Maderazo look at how citizen journalists and bloggers around the world are reshaping how we look at journalism within areas of conflict. “Before the web, it was relatively easy for governments to control the information their citizens consumed. A paper could be shut down, and a journalist tried and convicted for speaking his… Continue reading Bloggers & Citizen Journalists Reshape Gov’t Control
How to Engage an Online Community
I found a really interesting listing of “15 Ways to become a Digg Power user in only 48 hours.” While many of you may never have the desire to use Digg, it is an interesting example of what it takes to market your brand in an online community. Well worth the read.
Content as Marketing: How Online Video Helps the Networks
Melissa Lafsky asks “Is Web Video Really Hurting TV?” and finds some intriguing answers: “…the brevity and accessibility of Web clips can raise awareness of a show, give viewers a taste of its content, and thereby entice more viewers to catch the show when it airs on a network. These findings are contrary to the… Continue reading Content as Marketing: How Online Video Helps the Networks
Another Threat to Print: The Green Movement
Steve Rubel is reflecting on his goal to become “Media Green,” that is, have his media consumption habits not adversely affect the environment. Among his changes: “Years ago I used to read three daily newspapers… I read lots of trade pubs too… I have almost completely ditched print in favor of reading online… I now… Continue reading Another Threat to Print: The Green Movement
Martha Stewart’s “Community” Marketing Initiative
I have been reading about “Martha’s Circle,” a new initiative from Martha Stewart to select and aggregate blogs around key topical areas that Martha’s audience appreciates. I immediately began thinking about what this meant for large publishers like Martha Stewart, and for small bloggers. My mind raced between ideas around building community, disseminating long tail… Continue reading Martha Stewart’s “Community” Marketing Initiative
Book Authors Meet the YouTube Generation
Joe Wikert points us to an interesting new service that shows how book authors can get into the online video market: “Here’s a cool little service I stumbled upon this evening… Bookwrap Central features video clips of authors talking about their book, what’s unique about it, what inspired them, etc.”
Marketers to Spend More on Blogs
Some believe that marketers stay away from sponsoring blogs because of the uncertain nature of the content and comments each day. That may be changing: “Jen McClure, founder and executive director of the Society for New Communications Research, a think tank on new media, said at the conference that businesses and publishers are taking blogs… Continue reading Marketers to Spend More on Blogs
Advertisers Targeting You, As Their Friend
Adam Hirsch reports from Ad:Tech. “Although there are all these various companies and different platforms, the universal theme that streams through all of them is that they will deliver targeted ads. The specific target ad system is apparently the solution to maintain the unobtrusive manner of advertising. To be able to target a specific gender,… Continue reading Advertisers Targeting You, As Their Friend
8 in 10 Internet Users Multitask
It seems that Internet users are multitaskers: “More than eight in 10 Internet users also do some offline activity while online, according to Burst Media.” The most common distractions: watching TV (58.3%) job-related activities (33.0%) reading a book (31.1%) magazines or newspapers (29.7%) talking on a mobile phone (23.6%) “Keep in mind that many of… Continue reading 8 in 10 Internet Users Multitask