Adam Hirsch reports from Ad:Tech.
“Although there are all these various companies and different platforms, the universal theme that streams through all of them is that they will deliver targeted ads. The specific target ad system is apparently the solution to maintain the unobtrusive manner of advertising. To be able to target a specific gender, in a specific zip code of a specific age – that’s their solution. Some companies handle this differently than others, but the end results will be the same. You will be targeted.”