A Second Life That is No Different Than Our Original Life

The New York Times gives an eerie glimpse into those who will work online in order to buy virtual clothes. It seems our “second life” is much like our orginal life: “It’s payday for Janine Hawkins. Not in the real world, where she is a student at Nipissing University in Ontario, but in the online… Continue reading A Second Life That is No Different Than Our Original Life

Which Came First: The Advertiser or Quality Content?

Warner Brothers plans to produce more digital content, but desperately trying to understand how to innovate before a realistic advertising model is worked out: “The studio, part of Time Warner, plans today to introduce 24 Web productions in a range of formats including minimovies, games and episodic television shows. But for this latest online push,… Continue reading Which Came First: The Advertiser or Quality Content?

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Social Networks’ Fight Against Trendiness

The New York Times looks at social networks for older folks, as companies look to battle the ficklenss of younger audiences: “Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users. And they are seeking to… Continue reading Social Networks’ Fight Against Trendiness

Social News vs. Traditional News

Mathew Ingram gives a good summation of a recent report on how “social news” sites stack up against traditional media, and why the issue is not so simple.

Does Advertising Really Change When You Bring it Online?

CNET looks at the new trend of “coversational advertising:” “The emergence of user-generated content has given average citizens a forum for recommending and denouncing products in a way they never had before. “I call it the ‘relationship economy.’ You value and feel empowered to control your time,” Schultz said. “Do you really want to have… Continue reading Does Advertising Really Change When You Bring it Online?