Does Advertising Really Change When You Bring it Online?

CNET looks at the new trend of “coversational advertising:”

“The emergence of user-generated content has given average citizens a forum for recommending and denouncing products in a way they never had before. “I call it the ‘relationship economy.’ You value and feel empowered to control your time,” Schultz said. “Do you really want to have a conversation and relationship with every product you buy? No.”