Understanding The Value of Social Networks

Read/Write Web looks at what is behind social networks, with this premise:

“It is an interesting exercise to attempt to theorize how online social networking is likely to evolve once we get past the hype cycle. The best way to start is by looking at the different types of human networks and the motivations that drive them. I see two distinct types of motivation. One is, “I want to communicate better with the people that I already know and trust”. The other is, “I want to increase my visibility so that I can connect with more people.”