BusinessWeek looks at the incredible growth and reach of widgets. An interesting Marc Andreessen quote in the article: “I think the Internet is going through a major, major shift. Concepts are now able to spread on a million Web sites. It’s super exciting because you can get huge scale very quickly. The big widgets have… Continue reading The Widget Opportunity
There was some blogging scandal this week, as the CEO of Whole Foods was discovered to have made postings to online forums that the SEC is now investigating. The Wall Street Journal looks a the issue of the difficult balance that executives must strike when blogging and posting their thoughts on the web.
With all of the hype around the business prospects in Second Life, Wagner James Au looks at 5 myths about the site: Myth 1: Second Life is Huge– or Second Life is Small Myth 2: Nobody visits SL Marketing Sites Myth 3: Real World Advertisers are Linden Lab’s Main Revenue Source Myth 4: Corporate Sites… Continue reading Second Life: Business Friendly?
Eric Holter has a great video that explains the incredible value of looking at web analytics. No matter what your position, if you work in a media company, or are a journalist who posts online, this video is a great introduction to the topic. He takes a pretty deep look at two web analytics software… Continue reading Web Analytics 101
Nielsen/NetRatings has shifted how it values certain web metrics: A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites… it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a… Continue reading One Web Metric to Rule Them All
Editor & Publisher reports on an interesting section of the San Francisco Chronicle’s website called Colleagues Remembered. “As the Hearst paper clears the newsroom of an expected 100 of its 400 staffers, the Web site has been posting obit-like items that give the purging of journalists there an even grimmer outlook. It’s dubbed “Colleagues Remembered,”… Continue reading As News Organization Shrinks, Colleagues Remembered
Jakob Nielsen suggests that writing more in-depth articles and blog postings, can be the key way to differentiate yourself from the vast echo-chamber of short, easy to create content on the web: “For many B2B sites with long sales cycles, quick hits to commodity-level content are insufficient. Instead, these sites need to build up long-term… Continue reading The Shallowness of Short, Common Blog Posts
If you have never played with the real-estate website Zillow, you can kiss the rest of your afternoon goodbye. You will soon find yourself scrolling down your virtual block, seeing what all your neighbors paid for their homes. Zillow just announced some interesting new functionality to their site, centered around Neighborhood pages. John Cook is… Continue reading Zillow Launches Hyperlocal & Citizen Journalism Functionality
Ad Age disects why Facebook is so darn important that even Google is scared: “While Google knows what millions of people are searching for, Facebook has something the search giant hasn’t been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine.” If… Continue reading Why Facebook is so Darn Important
Marc Andreessen looks back at his first five weeks of blogging, with some interesting thoughts: “…writing a blog is way easier than writing a magazine article, a published paper, or a book — but provides many of the same benefits.” “I think it’s an application of the 80/20 rule — for 20% of the effort… Continue reading Why Blogging is Better Than Writing for Magazines