The Washington Post reports on new guidelines around the hottest buzzword of the decade, “word-of-mouth-marketing.” “The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.” This would have a sweeping affect across the marketing world, and would try… Continue reading Viral Markeing and Word-of-Mouth Marketing to be Policed
Month: December 2006
As Media Companies Evolve, Conflicts Arise
Hugo E. Martin points us to John Battelle’s “Packaged Goods Media vs. Conversational Media,” where he posits: “Major media companies are realizing that their digital assets are far more valuable than they initially thought, and they are reacting by putting folks in charge of those assets who they believe will protect the company. Not the… Continue reading As Media Companies Evolve, Conflicts Arise
The Year of User-Generated Content & Web 2.0
In case anyone missed the past year, the reflections are starting to pour in. Read/Write Web has a great overview on the state of the online world, covering topics such as: Social networks RSS Web 2.0 Google VC money Localization Widgets Online video Blogs …and so much more. I was surprised the word “aggregation” didn’t… Continue reading The Year of User-Generated Content & Web 2.0
The Year of User-Generated Content & Web 2.0
In case anyone missed the past year, the reflections are starting to pour in. Read/Write Web has a great overview on the state of the online world, covering topics such as: Social networks RSS Web 2.0 Google VC money Localization Widgets Online video Blogs …and so much more. I was surprised the word “aggregation” didn’t… Continue reading The Year of User-Generated Content & Web 2.0
Blogs Influence Still Growing
Steve Rubel looks at the numbers concluding: “blogging may be peaking.” However, this does not tell the whole story for a medium that is still maturing, and growing in influence: “To me it says that we might be at the point where every individual who wants to publish a blog actively may already have one.… Continue reading Blogs Influence Still Growing
Online Services a Boon to Traditional Media
Business 2.0 looks at how YouTube may is helping traditional media gain marketshare online, and regular TV as well. “An experimental “brand channel” YouTube launched in mid-October for CBS (Charts) in the hopes that it would become the model for other old media partnerships.” “In return, the media company gets to sniff around YouTube for… Continue reading Online Services a Boon to Traditional Media
New York Times Gets Social
The New York Times has embraced social media, by adding submission links to Digg, Facebook ,and Newsvine within their stories. “…the capability to do it directly from the story means that The Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them.” Of… Continue reading New York Times Gets Social
Are Media Companies Leaders, or Followers?
Week after week, I link to articles that profile the massive changes going on within media and journalism. Each illustrates companies and people who are coping with a change in their industry that they are forced to endure. Perhaps these changes are discussed as “opportunities” in some articles; in others, but in many, they are… Continue reading Are Media Companies Leaders, or Followers?
Social Media Turning into Commercial Media
Scott Karp discusses how online communities may be gamed by some, in order to unlock their traffic driving potential: “…we just need to remember how quickly “social” can become “commercial” and managing the “community” can become managing the “marketplace.”
Ad Spending Moving Online, Away from Traditional Media
Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media