Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be:
“…challenging year ahead for the traditional media along with substantial growth for all things online.”
The cause:
“Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and ad spending continues to follow consumer patterns.”
The percentage increases and decreases across media, vary from prediction to prediction, but generally fall in line with this:
“…the Newspaper Association of America is predicting that spending for ads on the Web sites of newspapers will increase a robust 22 percent next year from 2006. But ad spending in the print editions of those newspapers in 2007 will be flat…”
Some analysts consider ‘flat’ as being “too optimistic.”