There is no shortage of news to help newspaper executives lose sleep. From The Economist: “For most newspaper companies in the developed world, 2005 was miserable. They still earn almost all of their profits from print, which is in decline. As people look to the internet for news and young people turn away from papers,… Continue reading Newspapers Look Online
Month: August 2006
False Expectations?
Chris Pirillo has an interesting rant on how social bookmarking buttons for sites like del.iciou.us and digg are popping up on sites all over the web – many that he feels have false expectations. “Okay, I understand the need to make it easier for your visitors to bookmark sites on their favorite Web service(s), but… Continue reading False Expectations?
Time Inc. Kills Website
“Time Inc.’s decision to close down its Office Pirates humor site on Sept. 1 — abandoning its first stab at an online-only property after just six months — was driven by the fact that it couldn’t get big enough fast enough to benefit parent Time Warner in the eyes of Wall Street.” A comment about… Continue reading Time Inc. Kills Website
Blog Explosion
Now that the web offers us citizen journalism, and no barrier for entry to post news, opinions, or anything else you can think of, some are feeling overwhelmed by all the choices. For those producing information on the web, some are feeling just plain lost. But this sudden overwhelming stream of content online is not… Continue reading Blog Explosion
Seth Godin: Marketing Guru
Seth Godin talks about the future of radio, but offers many other interesting perspectives on marketing in general. As usual, great insight. Also, his latest book.
Blog Profit
Dave Winer shares some interesting info about how profitable his blog is: “Last year we did $2.3 million in revenue. Expenses? One salary (mine) and about $1000 per month in server costs. A few thousand for contract programming. Pre-tax profit? Millions.” He goes on to explain why people sometimes don’t get it right when monetizing… Continue reading Blog Profit
Tapping the B2B Audience via Search
Earlier this month, the Search Engine Strategies conference looked at search advertising for B2B companies. Some findings: “…remember the importance of basic marketing strategies like including keywords in the headline of the ad, coupling ad groups with relevant landing pages, highlighting product benefits rather than features and constant testing of ad variations.” One company did… Continue reading Tapping the B2B Audience via Search
Why Some Social Networks Will Fail
Jason Dowdell has some interesting commentary on why the website Digg.com will fail. Digg has become a lightning rod online, and many other sites are working on Digg-like functionality for their sites. Digg allows users to post links to articles, and then other users vote which stories should make it to the homepage. The more… Continue reading Why Some Social Networks Will Fail
News Revolution (again)
Dave Winer has caused a stir again. He has been setting up easy, readable news feeds from top news sites & blogs, that display well on your PDA, mobile phone, or blackberry. Ewan MacLeod has a great write-up of why this is important. Why does it take someone to do this out of frustration? Don’t… Continue reading News Revolution (again)
“This is a Total Revolution”
Business 2.0 has an article focusing on how Google can be both friend and foe to small business. But this passage jumped out at me as more anecdotal proof that things have changed drastically for print publishers: “More established businesses have been able to slash their marketing budgets by switching to search-term advertising. Ray Allen,… Continue reading “This is a Total Revolution”