This snowy Monday morning has several folks thinking about the incredible backlash that Facebook is experiencing due to its “Beacon” service, which is an attempt to monetize the site: Scott Karp: “Facebook Beacon, currently in the process of going down in flames, is a classic case of overreaching… Facebook overreached because it’s acting like a… Continue reading Facebook: The Fickleness of Social Network Success
The Difference Between MySpace and Facebook
A new report looks at how social networks differ. An interesting difference between MySpace and Facebook: “Facebook is viewed as “real identity”, whereas MySpace is “fanntasized identity”
Are Media Companies Hurting Their Online Growth Potential?
It seems that media companies may be hurting their online growth by treating it as second fiddle to their traditional revenue streams: “Local online ad revenues have shown impressive growth lately, but a new report by Borrell Associates suggests that those gains would have been more substantial if it hadn’t been held back by bundling… Continue reading Are Media Companies Hurting Their Online Growth Potential?
Leveraging Keywords to Score Better in Google
Dee Barizo shows us how to use keywords to help move your website up in the Google search results. Three tactics: Change the Title Tag and the Meta Description Tag Insert the Keyword in the Body Text Build Links with Appropriate Anchor Text
What The New York Times Looks for in a Young Journalist
Fiona Spruill, editor of the Web newsroom for The New York Times shares a bit about their integrated newsroom, and what they look for in new hires: “Our Web newsroom is closely integrated with the print newsroom, so I am looking for people who can flourish in both worlds and who I could see fitting… Continue reading What The New York Times Looks for in a Young Journalist
The Many Ways to Use Twitter
Jeremiah Owyang lists the many ways he uses Twitter: “As a ’shared feed’ reader. I’ll post up links of what I’m reading that I find is interesting in near real time, and give some commentary.” “As a chat room. We collectively work out problems, issues, and I gain insight to other people’s viewpoints” “Event capture:… Continue reading The Many Ways to Use Twitter
A Daily Newspaper Goes Weekly, Leveraging the Web for Breaking News
One local daily newspaper has become a weekly, and will now be using the web to report breaking news: “The Ocean County Observer, a newspaper that traces its roots back more than 150 years, is being converted to a weekly due to declining circulation, the paper’s publisher said.” “Under the new structure, we will have… Continue reading A Daily Newspaper Goes Weekly, Leveraging the Web for Breaking News
How to Take a Vacation from Blogging, and Grow Traffic in the Process
J.D. Roth shares his process to ensure his blog kept running, even while he was on vacation: “In July, I spent three weeks traveling to London, Dublin, and New York. During that time, my blog didn’t lose traffic. In fact, it gained readers. Here’s how I did it.” He accomplished this by spending the month… Continue reading How to Take a Vacation from Blogging, and Grow Traffic in the Process
The Benefits of Sharing Personal Information Online
Jeff Jarvis lists the reasons why it is good that people are living life more publicly, by posting more personal details about themselves on blogs, social networks, and elsewhere on the web: People “will maintain friendships and other relationships longer in life,” since they will have an archive of experiences online, and multiple ways to… Continue reading The Benefits of Sharing Personal Information Online
How Bloggers Monetize the Attention they Receive
Bernard Lunn looks at the two types of bloggers that are motivated by making money: Aspiring media moguls Blogging for attention He focuses in on the second type, and how bloggers can monetize the attention they receive in ways other than display advertising: Corporate bloggers – using the medium as another form of public relations… Continue reading How Bloggers Monetize the Attention they Receive