Bernard Lunn looks at the two types of bloggers that are motivated by making money:
- Aspiring media moguls
- Blogging for attention
He focuses in on the second type, and how bloggers can monetize the attention they receive in ways other than display advertising:
- Corporate bloggers – using the medium as another form of public relations for their company.
- Deal flow filters – which allow people like venture capitalists to expand their funnel of potential entrepreneur, and communicate what they are looking for.
- Marketing for consulting work – blogs build credibility around the author and expand your list of potential clients.