A couple follow ups to yesterday’s post on social media, and hiding behind a screen name: Jeff Jarvis lays down the law in terms of journalists hiding behind screen names Pete Blackshaw from Advertising Age worries about marketers undoing social media
Newspaper Battle for Online Marketshare
The BBC looks at people’s expectations when it comes to the words “news” and “free”: “This is a generation who grew up with the world wide web. They usually get their news delivered to them in their e-mail inboxes or at the click of a button. It is difficult to persuade young people that news… Continue reading Newspaper Battle for Online Marketshare
Innovation in Social Media
Facebook added some new features to its website. Some commentary on both sides. First the postive from Michael Arrington: “It’s interesting because Facebook clearly gets the idea of an attention metastream, where page views aren’t the currency that matters but rather how effectively the service allows users to communicate. Facebook users will now have a… Continue reading Innovation in Social Media
Media Reach: Print & Web
The Audit Bureau of Circulations is working on a new way of reporting media’s reach by “…combining the publication’s print readership with a day’s worth of its Web site traffic.” Steve Rubel would like to see it taken a step further: “It seems to me that advertisers would benefit from having a similar system to… Continue reading Media Reach: Print & Web
Collaborative Journalism, Take Two
Collaborative journalism seems to be taking steps forward online, thanks to wiki’s. One entrepreneur created a website and originally hired freelancers to create articles. However: “To his surprise he found that many of the entries generated by Internet users — free — were more informative than those written by freelancers.” Is this the same as… Continue reading Collaborative Journalism, Take Two
The Recommendation Engine
A few weeks ago, I discussed how the value of expert opinions was dwindling. Well, The New York Times profiles an online music company that extends this theme: “All told, music consumers are increasingly turning away from the traditional gatekeepers and looking instead to one another — to fellow fans, even those they’ve never met… Continue reading The Recommendation Engine
Websites Want to Be More Like Magazines
Robert Scoble looks at whether Web 2.0 is a bubble like Web 1.0 was, with an interesting conclusion: “One thing, though. Web 2.0 is largely funded by advertising. Advertising is an AUDIENCE business. So, when Paul Graham is telling his companies to worry about building audience first, that’s actually a good point of view to… Continue reading Websites Want to Be More Like Magazines
Standalone Journalism
Now, there has been a lot of talk about readers/customers/users now expeciting/choosing/demanding to be involved in the process, to be able to create content, be given some control, or be part of a community. However, Paul Conley looks at things differently: “We will soon see a slew of standalone, online, B2B publications being run by… Continue reading Standalone Journalism
Writer, Editor & Big Media Authority Dwindling?
Teen magazines are dropping like flies in favor of online counterparts that offer more interaction. Some of the thoughts surrounding these moves: “You can’t just be a magazine editor sitting in your office. You can no longer dictate. It is a two-way street.” This is how sites like MySpace, once seen as unrelated to publishing,… Continue reading Writer, Editor & Big Media Authority Dwindling?
Newspapers Looking to New Media
Dow Jones, owner of Wall Street Journal, will be selling off several community papers and investing more into their digital business. The New York Times has launched a “First Look Blog“: “This blog gives you the opportunity to talk with our editors and developers — and let them talk to you — about new features… Continue reading Newspapers Looking to New Media