Writer, Editor & Big Media Authority Dwindling?

Teen magazines are dropping like flies in favor of online counterparts that offer more interaction. Some of the thoughts surrounding these moves:

“You can’t just be a magazine editor sitting in your office. You can no longer dictate. It is a two-way street.”

This is how sites like MySpace, once seen as unrelated to publishing, are massively affecting the industry.

“I think they’re overplaying their authority card,” said Jon Gibs, director of media analytics at Nielsen/NetRatings Inc., an Internet research company. “As consumers generate media themselves, the idea of an authoritative voice becomes more diluted.”

As the first adopters (teens and the mega-hip) make a more complete transition online, how soon before other market segments move as well?

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