For many, getting a link to their site on the Digg homepage is a dream that they constantly work toward. If they do so, massive amounts of traffic will come their way. From this, the theory goes, readership, brand awareness, ad revenue, etc., should all shoot through the roof. But will it really? Scott Karp… Continue reading Dissing the Digg Effect: A Closer Look at Traffic Value
Category: social media
Death to “Social Media,” Pt. 2
People really seem to be down on the word “social.” Earlier this week, I referred to Steve Rubel’s thoughts on the word misrepresents content creators, and now Scott Karp shares his hatred for the word, with an amazing title for a blog post: Demented And Sad, But Social.
Online Identities: Zombies on the Web.
Jitendra Gupta and Richard MacManus have an interested piece on Read/Write Web where they look at “throwaway identities” online. The core of the issue is how people create accounts or identities online, and then change them. Sometimes, this is intentional – such as using an email address for subscriptions, so you don’t get spam in… Continue reading Online Identities: Zombies on the Web.
Death to “Social Media”
Steve Rubel declares the phrases “social media,” “user generated content” and “consumer generated media.” as obsolete. While I would not bet on any less usage of these phrases in 2007, his reasoning is interesting. For creators of “consumer generated content”: “It’s like we’re a separate entity from the rest of the so-called “mainstream” journalists, filmmakers,… Continue reading Death to “Social Media”
Communal, Specialized, and Personalized Experience in Media
Scott Karp askes, “Is News A Fundamentally Shared, Social Experience?” His theory: “Despite all the hype about the “user in control,” purely personalized news may be too much control, a slippery slope that leads to solipsism. The proverbial “water cooler” is symbolic of our fundamental need to share the news, to validate our experiences by… Continue reading Communal, Specialized, and Personalized Experience in Media
Social Networking Continues to Grow
Yahoo! has purchased MyBlogLog, a site that makes social networking even more so. The site: “…enables readers to leave information about themselves, building social networks on blogs and on social networking sites. From a business perspective, Mybloglog also looks at reader behavior inside blogs, like what is being read and where readers go next, delivering… Continue reading Social Networking Continues to Grow
Studying Social Networking
Pew/Internet has released a study on how teens use social networking sites. Even if you are not concerned with this audience, it is insightful to realize how their current online habits will translate to changes in the media world and the workplace in the future. Some stats: More than half (55%) of all online American… Continue reading Studying Social Networking
Social Media is like Traditional Media After All
Scott Karp takes a look at what it takes to be successful in social media, and finds that it is not much different from traditional media. He looks at Digg.com, and analyzes their top users – those who have had stories reach the Digg homepage more than three times. “…being successful on Digg is hard… Continue reading Social Media is like Traditional Media After All
Social News Sites Spreading
Lyndon Antcliff takes a look at how many Digg clones have popped up, how easy they are to create, and how much traffic they are generating. He provides an extensive list of Digg-like and social news sites, and their Alexa rankings. Jason Calacanis talks more about Digg’s demographic, and what they will need in revenue… Continue reading Social News Sites Spreading
What is the Value of a “User” and “Community”
The words “user” and “community” sure have been thrown around a lot recently. As companies try to create “communities” online, and embrace “users” and all the media they generate, we should ensure that the meaning of these words are not lost. Rex Hammock explores the reasons Apple doesn’t get the same negative press that Dell… Continue reading What is the Value of a “User” and “Community”