Death to “Social Media”

Steve Rubel declares the phrases “social media,” “user generated content” and “consumer generated media.” as obsolete. While I would not bet on any less usage of these phrases in 2007, his reasoning is interesting. For creators of “consumer generated content”:

“It’s like we’re a separate entity from the rest of the so-called “mainstream” journalists, filmmakers, photographers, etc. who do what we do and get paid more for it.”

These lines are already blurring beyond recognition. As bloggers earn their place in mainstream media, and traditional journalists write exclusively for the web and new media companies – it is as if we are in the middle of a mass “intervention” in the media world.