Business 2.0 looks at how YouTube may is helping traditional media gain marketshare online, and regular TV as well. “An experimental “brand channel” YouTube launched in mid-October for CBS (Charts) in the hopes that it would become the model for other old media partnerships.” “In return, the media company gets to sniff around YouTube for… Continue reading Online Services a Boon to Traditional Media
Category: online video
Moving Newspapers Online, Amid a Downward Spiral
Steve Outing goes where newspapers hope others will travel: their websites. How’s this for an opening paragraph: “…most newspaper executives understand the gravity of their situation, as the outlook for continued growth in the core business is dim, and decline is in the cards no matter what they do to improve or revamp the print… Continue reading Moving Newspapers Online, Amid a Downward Spiral
Mobile Video Content Missing the Point
Verizon announced a deal with YouTube to access select videos over your phone, for a $15 monthly fee. This “walled garden” approach has many up in arms, and screaming that this is taking a step backwards for leveraging social media and in a fair business model for creators and distributors. From Fred Wilson: “This deal… Continue reading Mobile Video Content Missing the Point
If You Love Journalism, Set It Free
Time has names YouTube the invention of the year. “…even though they built it, they didn’t really understand it…. the minute people saw YouTube they did its creators a huge favor: they hijacked it.” The article concludes: “Consumers are impatient with the mainstream media. The idea of a top-down culture, in which talking heads spoon-feed… Continue reading If You Love Journalism, Set It Free
Solving a Problem No One Has
Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
Discovering the Balance: Social Media and Marketing
Social media on the web is rapidly becoming a huge business. As communities are built all over the Web, marketers are just getting their feet wet in understanding how to leverage social networks to create targeted and engaging branding messages. However, as marketers get involved, those who have invested their time and passion to build… Continue reading Discovering the Balance: Social Media and Marketing
Odds & Ends
Some other interesting stories this week: Local Search Spending To Double Google Introduced Mobile Ads How to be a Net Video Hit The Effects of Line Length on Reading Online News
Monetizing Web Video
YouTube is another site that illustrates the power of focusing on building a dedicated audience before confusing it with ways to monetize. New York City Venture Capitalist Fred Wilson looks at YouTube’s potential revenue: “YouTube could be generating $440 million in annual revenue.” While Fred’s numbers illustrate an intriguing “what-if,” the site is not likely… Continue reading Monetizing Web Video
Stop Pushing the Snooze Button
YouTube just launched a new section for university students. Like Facebook, they are private community areas only accessible by members of that community. I find it fascinating that a small young company like YouTube is bending over backwards to create niche’s and cater to existing ones. So many businesses & publications are the leaders in… Continue reading Stop Pushing the Snooze Button
Time Inc. Kills Website
“Time Inc.’s decision to close down its Office Pirates humor site on Sept. 1 — abandoning its first stab at an online-only property after just six months — was driven by the fact that it couldn’t get big enough fast enough to benefit parent Time Warner in the eyes of Wall Street.” A comment about… Continue reading Time Inc. Kills Website