Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media
Category: newspapers
Mobile Journalists Deliver Hyper-Local Coverage
The Fort Myers News-Press is utilizing mobile journalists to focus on hyper-local news coverage: “They spend their time on the road looking for stories, filing several a day for the newspaper’s Web site, and often for the print edition, too. Their guiding principle: A constantly updated stream of intensely local, fresh Web content — regardless… Continue reading Mobile Journalists Deliver Hyper-Local Coverage
Bleak Outlook for Ad-Sales in 2007
Traditional media may have to make some big adjustments, very quickly, as the outlook for ad-sales worsens: “Not only will marketers continue to shift dollars from traditional media to emerging venues such as the Internet — possibly at a slightly reduced rate — but audience fragmentation will make it harder for media outlets to win… Continue reading Bleak Outlook for Ad-Sales in 2007
Will Journalists Need Their Employers?
Michael Hirschorn at the Atlantic Monthly talks about the future of newspapers, and the disruptive technology of blogging. He muses on whether the internet has set journalists free: “Meanwhile, top reporters and columnists at major newspapers are realizing (or will realize soon) that their fates are not necessarily tied to those of their employers. As… Continue reading Will Journalists Need Their Employers?
Copy Editors: Evolving & Offshoring
Douglas Fisher takes a look at the future of the copy editor. He references a job description: “…successful candidate will know how to scan leading blogs, the networks, talk radio and understand how to use the entire Internet to identify “Topic A” stories that will engage our readers.” Poynter looks at the growing trend of… Continue reading Copy Editors: Evolving & Offshoring
Copy Editors: Evolving & Offshoring
Douglas Fisher takes a look at the future of the copy editor. He references a job description: “…successful candidate will know how to scan leading blogs, the networks, talk radio and understand how to use the entire Internet to identify “Topic A” stories that will engage our readers.” Poynter looks at the growing trend of… Continue reading Copy Editors: Evolving & Offshoring
Movement Online: Media Networks and Classifieds
Two interesting pieces from Read/Write Web: Yahoo is becoming more of a content provider and media network. An overview of the online classified market. With so much talk of how online can do many of the functions of a newspaper better, a look into this market is eye-opening.
Moving Newspapers Online, Amid a Downward Spiral
Steve Outing goes where newspapers hope others will travel: their websites. How’s this for an opening paragraph: “…most newspaper executives understand the gravity of their situation, as the outlook for continued growth in the core business is dim, and decline is in the cards no matter what they do to improve or revamp the print… Continue reading Moving Newspapers Online, Amid a Downward Spiral
10 Ways to Fix Newspapers
Mark Potts asks “What would you do if you ran a newspaper?,” and comes up with 10 items. Again and again as this question is asked online, the same answers are coming up. Is it the echo chamber of the web, or have newspapers been doing the same thing for so long, that they are… Continue reading 10 Ways to Fix Newspapers
Newspapers Find “Religion About the Internet”
Yahoo! just a deal with 7 newspaper chains representing 176 daily newspapers. The deal is twofold: “In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.” “..the long-term goal of… Continue reading Newspapers Find “Religion About the Internet”