10 Ways to Fix Newspapers

Mark Potts asks “What would you do if you ran a newspaper?,” and comes up with 10 items. Again and again as this question is asked online, the same answers are coming up. Is it the echo chamber of the web, or have newspapers been doing the same thing for so long, that they are missing some obvious opportunities? Here is his list:

  1. Make the Web the primary product.
  2. Local, local, LOCAL!
  3. If it’s widely available elsewhere, don’t waste time re-creating it.
  4. Zero-base the news operation.
  5. Get the readers involved.
  6. Lose the editorial page.
  7. Expand the advertising base.
  8. Rethink the classifieds.
  9. Find new ways to serve advertisers.
  10. Take chances

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