Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media
Category: media
Evolution of Trust & the Competive Landscape Online
Fred Wilson muses on what Yahoo! should do with its strategy, and touches on some key points about the evolution of the Internet, and how the relationship of trust has evolved: “Back in the first Internet era, it was all about amassing as large an audience as you could on your website… But the first… Continue reading Evolution of Trust & the Competive Landscape Online
Evolution of Trust & the Competive Landscape Online
Fred Wilson muses on what Yahoo! should do with its strategy, and touches on some key points about the evolution of the Internet, and how the relationship of trust has evolved: “Back in the first Internet era, it was all about amassing as large an audience as you could on your website… But the first… Continue reading Evolution of Trust & the Competive Landscape Online
Yahoo and Reuters Ask You to Become a Photojournalist
Some user-generated media and citizen journalist news: “Hoping to turn the millions of people with digital cameras and camera phones into photojournalists, Yahoo and Reuters are introducing a new effort to showcase photographs and video of news events submitted by the public.” The offer also seems to apply to video, and includes a print component:… Continue reading Yahoo and Reuters Ask You to Become a Photojournalist
Movement Online: Media Networks and Classifieds
Two interesting pieces from Read/Write Web: Yahoo is becoming more of a content provider and media network. An overview of the online classified market. With so much talk of how online can do many of the functions of a newspaper better, a look into this market is eye-opening.
Moving Newspapers Online, Amid a Downward Spiral
Steve Outing goes where newspapers hope others will travel: their websites. How’s this for an opening paragraph: “…most newspaper executives understand the gravity of their situation, as the outlook for continued growth in the core business is dim, and decline is in the cards no matter what they do to improve or revamp the print… Continue reading Moving Newspapers Online, Amid a Downward Spiral
Mobile Video Content Missing the Point
Verizon announced a deal with YouTube to access select videos over your phone, for a $15 monthly fee. This “walled garden” approach has many up in arms, and screaming that this is taking a step backwards for leveraging social media and in a fair business model for creators and distributors. From Fred Wilson: “This deal… Continue reading Mobile Video Content Missing the Point
The Value of Aggregation and User-generated Media
PaidContent points us to a presentation from a BearStearns analysis on the value of aggregation and user generation media. The 5 key findings from the presentation: Demand for video is likely to increase due to more choice and convenience. Niche and user generated content will find an audience because everybody’s tastes diverge from the mainstream… Continue reading The Value of Aggregation and User-generated Media
Reshaping Media: Behavior, Not Tools
Michael Arrington is writing about how much the web is stealing television’s marketshare. What I found interesting as I read this is that the large media companies seem to be focusing on the technology, not the behavior of their audience. YouTube is not the solution. Offering high quality content to people in a way that… Continue reading Reshaping Media: Behavior, Not Tools
Who Needs Big Media? Not These Journalists.
The Wall Street Journal reports on journalists jumping ship for Web ventures: “Two prominent Washington Post political reporters are leaving the newspaper to join a new Web-focused venture, underscoring how new media is stealing talent from some of the most venerable brands in journalism.” Why did they do it? “They were intrigued by our idea… Continue reading Who Needs Big Media? Not These Journalists.