The Value of Aggregation and User-generated Media

PaidContent points us to a presentation from a BearStearns analysis on the value of aggregation and user generation media.

The 5 key findings from the presentation:

  1. Demand for video is likely to increase due to more choice and convenience.
  2. Niche and user generated content will find an audience because everybody’s tastes diverge from the mainstream at some point.
  3. Creators and owners of content can re-distribute old content, but may lose share to new user generated content.
  4. New competitors will arise, and they will likely be more nimble.
  5. The supply chain will see the most value in aggregation and brands as content choices increase.

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