A team of advertising and branding luminaries were polled by BusinessWeek on the future of marketing & advertising, with some compelling answers: Online branding will represent the largest percentage increase in spending this year. Direct marketing and online research give marketers the most confidence in their respective ROI metrics. TV, newspapers, magazines and radio will… Continue reading Marketers to Give Traditional Media the Cold Shoulder
Category: advertising
Digital Savvy Essential for Ad Industry
Nike seems to be looking for a new ad agency who can has a mastery of the digital realm: “No matter how talented an agency’s creative team or how well the client’s management likes the firm’s executives, the agency is of limited value unless it embraces digital media.” I have a feeling this type of… Continue reading Digital Savvy Essential for Ad Industry
Making Money Online May Be Harder Than Previously Believed
A few interesting articles discuss how to monetize the web. The New York Times states that “Popularity Might Not Be Enough.” A recent report indicates that if you want to build an ad-supported online media business, that is supported by a staff that creates original content, the numbers simply don’t work out. You would need… Continue reading Making Money Online May Be Harder Than Previously Believed
Only Paying When You Receive: Google’s Pay-Per-Action
Google is testing a new ad system, called pay-per-action. Unlike their currend AdWords system, in which advertisers pay for each time a user clicks on their ad, pay-per-action is described this way: “Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead,… Continue reading Only Paying When You Receive: Google’s Pay-Per-Action
Alternatives to Google AdSense: Enter Yahoo & MyBlogLog
Steve Poland of TechCrunch looks at alternatives to using Google AdSense, with Yahoo’s upcoming “Yahoo Publisher Network” and the possibility of them leveraging MyBlogLog. The smaller New York-based ad service Quigo Technologies, is also getting some attention.
Alternatives to Google AdSense: Enter Yahoo & MyBlogLog
Steve Poland of TechCrunch looks at alternatives to using Google AdSense, with Yahoo’s upcoming “Yahoo Publisher Network” and the possibility of them leveraging MyBlogLog. The smaller New York-based ad service Quigo Technologies, is also getting some attention.
Personalization: Now More Personal Than Before
BusinessWeek looks at some new personalization and recommendation tools that are on the horizon. “The goal of the new generation of recommendation tools is to encourage visitors to stay as long as possible on particular sites and, in the process, deliver as many ads as possible to users—without alienating them.”
Where Editorial, Marketing and Advertising Meet
Jeff Jarvis has started an interesting discussion regarding Pay Per Post, a service that pays bloggers to write about products & services. While this is not a new topic in any medium, it is particularly relevant in the current state of online media. As YouTube prepares to share revenue with those who upload content, this… Continue reading Where Editorial, Marketing and Advertising Meet
YouTube: Sharing Revenue with Content Creators
YouTube founder Chad Hurley has announced that in the future, the site will share revenue with those who create and upload videos to the site. His reason for waiting: “…he says he did not do that at first because he wanted to build a community of people who wanted to be there to be there… Continue reading YouTube: Sharing Revenue with Content Creators
Dissing the Digg Effect: A Closer Look at Traffic Value
For many, getting a link to their site on the Digg homepage is a dream that they constantly work toward. If they do so, massive amounts of traffic will come their way. From this, the theory goes, readership, brand awareness, ad revenue, etc., should all shoot through the roof. But will it really? Scott Karp… Continue reading Dissing the Digg Effect: A Closer Look at Traffic Value