Scott Karp discusses how online communities may be gamed by some, in order to unlock their traffic driving potential: “…we just need to remember how quickly “social” can become “commercial” and managing the “community” can become managing the “marketplace.”
Author: Dan Blank
Ad Spending Moving Online, Away from Traditional Media
Several anaylysts and organizations are sharing their predictions for advertising in 2007. All seem to agree that next year will be: “…challenging year ahead for the traditional media along with substantial growth for all things online.” The cause: “Television, radio and newspapers will “experience slow growth and ongoing audience declines,” according to the report, “and… Continue reading Ad Spending Moving Online, Away from Traditional Media
Evolution of Trust & the Competive Landscape Online
Fred Wilson muses on what Yahoo! should do with its strategy, and touches on some key points about the evolution of the Internet, and how the relationship of trust has evolved: “Back in the first Internet era, it was all about amassing as large an audience as you could on your website… But the first… Continue reading Evolution of Trust & the Competive Landscape Online
Evolution of Trust & the Competive Landscape Online
Fred Wilson muses on what Yahoo! should do with its strategy, and touches on some key points about the evolution of the Internet, and how the relationship of trust has evolved: “Back in the first Internet era, it was all about amassing as large an audience as you could on your website… But the first… Continue reading Evolution of Trust & the Competive Landscape Online
Media Blending into One, via Search
Microsoft has is releasing its book search, competing with Google Book Search. While this idea is not new, the ways that we be experiencing it are just surfacing: “As we move out of beta, what you will see is that book content integrated with the Web content (search results on Windows Live Search). What we… Continue reading Media Blending into One, via Search
Mobile Journalists Deliver Hyper-Local Coverage
The Fort Myers News-Press is utilizing mobile journalists to focus on hyper-local news coverage: “They spend their time on the road looking for stories, filing several a day for the newspaper’s Web site, and often for the print edition, too. Their guiding principle: A constantly updated stream of intensely local, fresh Web content — regardless… Continue reading Mobile Journalists Deliver Hyper-Local Coverage
Bleak Outlook for Ad-Sales in 2007
Traditional media may have to make some big adjustments, very quickly, as the outlook for ad-sales worsens: “Not only will marketers continue to shift dollars from traditional media to emerging venues such as the Internet — possibly at a slightly reduced rate — but audience fragmentation will make it harder for media outlets to win… Continue reading Bleak Outlook for Ad-Sales in 2007
Mobile Service Providers Revamp Strategy for Content
With mountains of data poised to go mobile, cell phone carriers are changing strategy in their stronghold on what gets through: “When Verizon and other U.S. cellphone carriers began selling mobile content like ringtones, games and wallpaper a few years ago, they kept a tight grip on what consumers could buy, allowing content to be… Continue reading Mobile Service Providers Revamp Strategy for Content
Yahoo and Reuters Ask You to Become a Photojournalist
Some user-generated media and citizen journalist news: “Hoping to turn the millions of people with digital cameras and camera phones into photojournalists, Yahoo and Reuters are introducing a new effort to showcase photographs and video of news events submitted by the public.” The offer also seems to apply to video, and includes a print component:… Continue reading Yahoo and Reuters Ask You to Become a Photojournalist
The State of Magazines Online
The Bivings report studied magazine websites for their use of web 2.0 elements. Some key findings: The most common online feature offered by magazines is RSS feeds (48 per cent). Message boards/forums are offered by 46 per cent of magazine websites. 38 per cent of the magazines require registration to view all of the site’s… Continue reading The State of Magazines Online