Whether newspapers and magazines are earning more online may not be the only issue… they are certainly spending more online: “Newspapers and magazines will spend $536.8 million this year on online advertising to promote their print and online brands, up 28.4% over last year, according to a new report from eMarketer.”
Author: Dan Blank
Hearst President Doesn’t See Internet Overtaking Print
The Financial Times speaks with Cathie Black, president of Hearst Magazines: “When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine… Continue reading Hearst President Doesn’t See Internet Overtaking Print
More Tips on How PR Folks Should Work With Bloggers
Ryan Block of Engadget talks about how PR folks can better work with bloggers: “Let’s cut to the chase: yes, unfortunately most PR people don’t do their homework… But these people aren’t out to make our lives harder, and many of them are just doing what they can with what’s become a severely broken system… Continue reading More Tips on How PR Folks Should Work With Bloggers
How Journalists Use Google Maps for Reporting
Robert Niles speaks to reporters who leveraged Google Maps to report on the California wildfires: “The [Los Angeles] Times’ Ron Lin developed the initial version of the fire map, using his personal Google account. Lin said that he “had played around” with building Google Maps before and credited the tool’s ease of use in helping… Continue reading How Journalists Use Google Maps for Reporting
Swimming in the Dot Com Bubble
Steve Rubel feels that we are in another Dot-Com-Bubble. As more and more startups raise funds, hold parties, and wax poetic about the future at tradeshows, Steve is tired of the hype: “The bubble really began in earnest on October 9, 2006 when Google bought YouTube. That’s when every person with an entrepreneurial itch woke… Continue reading Swimming in the Dot Com Bubble
A New Pay Structure for Freelancers; Doing it Just for Fun
Marshall Kirkpatrick and The Washington Post review Brijit, “… an interesting new service that supplies magazine abstracts for those of us too busy to read through every print publication we’re subscribed to.” What is fascinating is how they pay they freelancers for the article abstracts that make up the site: “Abstracts are written by paid… Continue reading A New Pay Structure for Freelancers; Doing it Just for Fun
Google’s Affect on Bloggers
With three recent updates to Google’s PageRank system, Duncan Riley looks at how it can affect the traffic to a blog, and how there are elements of a double-standard in how Google punishes some websites. “EnjoyPerth.net is a fairly innocuous blog that posts on events in the capital of Western Australia. The site is a… Continue reading Google’s Affect on Bloggers
How to Work With Bloggers When Marketing Your Brand
As marketing online becomes more important for all businesses, Darren Rowse shares 21 tips for pitching your story to bloggers. Comment First Pitch Later Personalize it Get their Details Right Show You Know Who they Are Introduce Yourself Keep it Brief Highlight Benefits Keep it Simple Research Your Question Consider Time Zones When Calling Don’t… Continue reading How to Work With Bloggers When Marketing Your Brand
Online Mapping Keeps Growing
As online maps become more and more detailed… it is interesting to see companies to keep pushing the boundaries, and look for potential of crowdsourcing to move forward. Brady Forrest looks at one such company, Everyscape. Their promotional video below gives you a sense of the usefulness of these tools: EveryScape Launch Video
Continued Growth is Elusive for Online Travel
The online travel business is experiencing a loss of customers, and potential financial difficulties in the future. While sales are still up, it seems to be an industry crying for continued innovation in order to grow: “The search engines of travel sites do not do enough to take other factors into consideration, Mr. Harteveldt said.… Continue reading Continued Growth is Elusive for Online Travel