It seems that Internet users are multitaskers: “More than eight in 10 Internet users also do some offline activity while online, according to Burst Media.” The most common distractions: watching TV (58.3%) job-related activities (33.0%) reading a book (31.1%) magazines or newspapers (29.7%) talking on a mobile phone (23.6%) “Keep in mind that many of… Continue reading 8 in 10 Internet Users Multitask
Author: Dan Blank
Oprah is on YouTube
Did you feel that cultural shift? Yes, Oprah is now on YouTube. Four observatons of her first video: Oprah now has a YouTube channel Oprah is shooting videos herself Oprah is showing you behind the scenes (unproduced) footage Oprah featured YouTube “celebrities” on her show
Blogging Journalists: Advertising is not the Enemy
Robert Niles explains why journalists who have their own blogs are not “selling out” if they put advertising on their site: “You’re not selling out. In fact, ads on your site are not a “sell out” but a way to buy into the ability to do even more thorough and better-informed journalism for your readers.”… Continue reading Blogging Journalists: Advertising is not the Enemy
The Best Ways to Leave a Comment on a Blog
Darren Rowse shares 11 Tips for Getting Your Comments Noticed on a Popular Blog. Be the Early Bird Share an Example Add a Point Disagree Write with conviction, passion and personality Use Humor Ask a Question Formatting Comments Helpful Links Comment Length Lists/Break it down
Trust in Advertising: Facebook, MySpace and Social Ads
Jeremiah Owyang looks at two recent advertising initiatives from MySpace and Facebook, and lists their implications. Here is an excerpt from what Facebook is working on: “Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these “Fan-Sumers” as endorsers to their own… Continue reading Trust in Advertising: Facebook, MySpace and Social Ads
Newspapers Band Together to Reclaim Ad Revenue
Some large newspaper brands are banding together to reclaim their ad revenue: “Five of the nation’s top newspaper companies are taking steps to create a national online advertising network they hope will help them recapture ad revenue leaking away from their print products.”
Got $40 Million to Spare? Launch a Magazine.
Jeff Jarvis doesn’t think magazines will go away, but feels that their high startup costs will mean few new titles in the future: “…once you already have one, if it’s profitable and if you’re smart, it can still prosper, especially if it learns how to gather and serve its community online. So I don’t think… Continue reading Got $40 Million to Spare? Launch a Magazine.
Will “Page Views” Kill Journalism?
Jon Friedman is afraid that “most popular articles” listings on websites will adversely affect journalism: “The worst aspect to these lists is the fear that journalists, trying to win favor with their business-conscious editors, will lower their standards and write top-40 stories instead of pieces with actual depth.”
Turning a Newspaper into a “Community-Driven” Website
Mark Glaser looks at how the San Jose Mercury News is changing the meet the needs of its readers. His advice: “Don’t just run focus groups or surveys; get passionate people in your community of readers on board from the start. And get their input at the start, in the middle, and all the way… Continue reading Turning a Newspaper into a “Community-Driven” Website
For One Brand: The End of Print… And Web
An interesting print and web shut down: “After nearly 100 years in print, Conde Nast will cease publishing House & Garden with the magazine’s December issue, WWD reported. Unlike previous such closures of print where the site lives on, in this case the site, houseandgarden.com will also be closed.”