David Fleet has recently started using a bunch of social networking services. He charts his adoption of these, and how it has affected his life: “I love this new lifestyle. I’m always connected. Nothing I do happens in a vacuum any more. I’ve met a tonne of new people. What’s more, my lifestyle accomodates my… Continue reading One Man’s Web 2.0 Adoption: “I love this new lifestyle.”
Month: October 2007
Newspaper Publisher Doesn’t See Growth in Print
MediaNews Group Inc., the largest closely held U.S. newspaper publisher rethinks its business to expand on the web. Two interesting quotes from President Joseph Lodovic: “The Internet is a small piece now, but obviously it’s growing at a faster rate than the print side. The print side is struggling right now. Some of that is… Continue reading Newspaper Publisher Doesn’t See Growth in Print
Online Journalism: More Than Just Another Distribution Channel
Fred Wilson had a brief post that includes a chart that displays his listening habits for this year. In one graphic, you see his interest in each band wax and wane. This data is based on music he actually listened to throught the Last.fm online music service. As we all collect snapshots of our lived,… Continue reading Online Journalism: More Than Just Another Distribution Channel
How NPR is Flourishing & Challenged in the Digital Age
The head of National Public Radio shares tips for how an “old media” company should approach the digital age: Speed up. The pace of innovaion has increased immeasurably. While new times call for new products and new ways of doing business, remember that your values never change. Invest in your employees: challenge them and train… Continue reading How NPR is Flourishing & Challenged in the Digital Age
Online Advertisers Set Higher Expectations
As the online advertising marketplace grows, so do the expectations of performance of these ads: “Advertisers increasingly want more-detailed feedback on the effectiveness of their online marketing efforts, both to justify their increased spending on the Web and to help guide their future allocations across all available media.” “They want to know not only what… Continue reading Online Advertisers Set Higher Expectations
US Cell Phone Market is “Laughingstock”
Walt Mossberg looks the state of the US cell phone market: “…the result has been a mobile phone system that is the direct opposite of the PC model. It severely limits consumer choice, stifles innovation, crushes entrepreneurship, and has made the U.S. the laughingstock of the mobile-technology world, just as the cellphone is morphing into… Continue reading US Cell Phone Market is “Laughingstock”
Online Viewing of TV Programs Increases
It seems that audiences are beginning to view TV programs separate from their TV’s: “Nearly 16% of American households who use the Internet watch television broadcasts online, according to a report released Monday by The Conference Board and TNS.” “The Consumer Internet Barometer survey says more than three out of five online TV viewers cite… Continue reading Online Viewing of TV Programs Increases
BBC Looks Towards Expansion, Not Protection
The BBC’s director-general, Mark Thompson, is pushing for more video and online capabilities for the BBC: “If we do not invest in this future, if we instead draw up the wagons around our existing services, the BBC will rapidly cease to be relevant to our audiences and will lose its power to be a force… Continue reading BBC Looks Towards Expansion, Not Protection
MySpace & Facebook: Two Different Strategies
While many find it difficult to see a true distinction between social networks, it seems that two of the biggest social networks see a distinction in who they are and what they do: MySpace Tim O’Reilly reports that “MySpace primarily thinks of itself as a media company.” As they follow Facebook’s lead, opening up its… Continue reading MySpace & Facebook: Two Different Strategies
Why Blogs Reach Your Audience Differently Than Advertising
As more ad agencies embrace create blogging strategies for their clients (or vice versa), Andy Abramson breaks down its value: Blogger relations is not about generating PR by the pound Blogger relations is not about giving away free stuff (products, services, accounts, etc.) Blogger relations is not about mass. It is about those that matter,… Continue reading Why Blogs Reach Your Audience Differently Than Advertising