How NPR is Flourishing & Challenged in the Digital Age

The head of National Public Radio shares tips for how an “old media” company should approach the digital age:

  1. Speed up. The pace of innovaion has increased immeasurably.
  2. While new times call for new products and new ways of doing business, remember that your values never change.
  3. Invest in your employees: challenge them and train them for new opportunities.
  4. Embrace new partnerships and new alliances.
  5. Never forget your core business; for us, producing great radio programs for great radio stations.

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