Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial. “Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.” Michael goes… Continue reading The Walls Come Tumbling Down
Category: social networks
The Social Generation
An interesting example of how the web can be effectively used for social/viral marketing… Stephen Colbert’s fake presidential campaign saw a huge surge in participation last week: “What amazed me the most was how [Barack] Obama’s 1 Million Strong Group took more than 8 months to get about 380,000 members, but Colbert’s 1 Million Strong… Continue reading The Social Generation
Condé Nast Looks for Online Audience Before Revenue
CondéNet is expanding their efforts into social networks, via widgets: “The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.” “…bringing brands… Continue reading Condé Nast Looks for Online Audience Before Revenue
Facebook to Leverage “Social Graph” in Advertising
Facebook is set to launch a new advertising platform on Nov 6: “…the social network is looking to better use the data its users voluntarily offer up on their profiles…. [and] could use some of what it knows about people — and their relationships with others on the site, what is known as the “social… Continue reading Facebook to Leverage “Social Graph” in Advertising
Message to Facebook: Don’t Recreate the Web
Doc Searls muses on what is standing in the way of his excitement and further usage of Facebook: “The big challenge for Facebook, as it has been for AOL, Microsoft, Yahoo, Apple and everybody else who ever ran a walled garden, is to make their “platform” something that sits on the Net and the Web,… Continue reading Message to Facebook: Don’t Recreate the Web
How Social Networks Are Like Real-Life Interactions
Jeremy Liew came up with an interesting parrallel that explains the appeal of a social network like Facebook: “Three ways that a conference lobby is like Facebook.” Public conversations and private meetings are an option in each. Each offer the opportunity for serendipitous moments with both new and old friends. Both allow lightweight interactions that… Continue reading How Social Networks Are Like Real-Life Interactions
One Man’s Web 2.0 Adoption: “I love this new lifestyle.”
David Fleet has recently started using a bunch of social networking services. He charts his adoption of these, and how it has affected his life: “I love this new lifestyle. I’m always connected. Nothing I do happens in a vacuum any more. I’ve met a tonne of new people. What’s more, my lifestyle accomodates my… Continue reading One Man’s Web 2.0 Adoption: “I love this new lifestyle.”
MySpace & Facebook: Two Different Strategies
While many find it difficult to see a true distinction between social networks, it seems that two of the biggest social networks see a distinction in who they are and what they do: MySpace Tim O’Reilly reports that “MySpace primarily thinks of itself as a media company.” As they follow Facebook’s lead, opening up its… Continue reading MySpace & Facebook: Two Different Strategies
Media’s Influence Wains as Brands Connect Directly with Customers
Nike is shifting more of its advertising dollars away from media channels, and into ways that connect more directly with consumers, such as online social networks. They have been having success by creating services that actually help their customers, instead of simply barraging them with taglines. An interesting quote from Trevor Edwards, Nike’s corporate vice… Continue reading Media’s Influence Wains as Brands Connect Directly with Customers
The New Hype Machine: Music Discover & Community
The new Hype Machine website just launched. If you want to see the future of how you and your kids will discover and experience new music, check it out. As with so many amazing things online, it is not just about delivering a product or service – it is about connecting a community.