The Walls Come Tumbling Down

Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial. “Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.” Michael goes… Continue reading The Walls Come Tumbling Down

The Social Generation

An interesting example of how the web can be effectively used for social/viral marketing… Stephen Colbert’s fake presidential campaign saw a huge surge in participation last week: “What amazed me the most was how [Barack] Obama’s 1 Million Strong Group took more than 8 months to get about 380,000 members, but Colbert’s 1 Million Strong… Continue reading The Social Generation

Condé Nast Looks for Online Audience Before Revenue

CondéNet is expanding their efforts into social networks, via widgets: “The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.” “…bringing brands… Continue reading Condé Nast Looks for Online Audience Before Revenue

Facebook to Leverage “Social Graph” in Advertising

Facebook is set to launch a new advertising platform on Nov 6: “…the social network is looking to better use the data its users voluntarily offer up on their profiles…. [and] could use some of what it knows about people — and their relationships with others on the site, what is known as the “social… Continue reading Facebook to Leverage “Social Graph” in Advertising

How Social Networks Are Like Real-Life Interactions

Jeremy Liew came up with an interesting parrallel that explains the appeal of a social network like Facebook: “Three ways that a conference lobby is like Facebook.” Public conversations and private meetings are an option in each. Each offer the opportunity for serendipitous moments with both new and old friends. Both allow lightweight interactions that… Continue reading How Social Networks Are Like Real-Life Interactions

One Man’s Web 2.0 Adoption: “I love this new lifestyle.”

David Fleet has recently started using a bunch of social networking services. He charts his adoption of these, and how it has affected his life: “I love this new lifestyle. I’m always connected. Nothing I do happens in a vacuum any more. I’ve met a tonne of new people. What’s more, my lifestyle accomodates my… Continue reading One Man’s Web 2.0 Adoption: “I love this new lifestyle.”

Media’s Influence Wains as Brands Connect Directly with Customers

Nike is shifting more of its advertising dollars away from media channels, and into ways that connect more directly with consumers, such as online social networks. They have been having success by creating services that actually help their customers, instead of simply barraging them with taglines. An interesting quote from Trevor Edwards, Nike’s corporate vice… Continue reading Media’s Influence Wains as Brands Connect Directly with Customers

The New Hype Machine: Music Discover & Community

The new Hype Machine website just launched. If you want to see the future of how you and your kids will discover and experience new music, check it out. As with so many amazing things online, it is not just about delivering a product or service – it is about connecting a community.