Scott Karp asks: Should Newspapers Become Local Blog Networks? “What’s becoming clear is that blogs are now the organizing principle for newspapers’ original online content. And these are “real” blogs, i.e. driven by one or two individual bloggers, with (often active) comments, RSS feeds, the whole nine yards.” “…maybe what newspapers should become in the… Continue reading Are Blog Networks the Future of Newspapers?
Category: newspapers
Washington Post Launches Hyperlocal News Site
The Washington Post has launched a hyperlocal website called LoudounExtra.com. The site is: “…an aggressive online push into hyperlocal journalism, combining traditional reporters and photographers with bloggers, videographers and extensive databases on schools, businesses and churches.” Scott Karp gives an extensive review of the site.
Newspaper Ad Sales in Decline
The Wall Street Journal reports on newspapers’ ad sales accelerating drop: “Right now, you’ve got a perfect storm,” says Edward Atorino, an analyst with financial broker Benchmark Co. He predicts total ad revenue will fall 4.3% this year. The decline will be one of the steepest in history.” Jon Fine of BusinessWeek asks “When Do… Continue reading Newspaper Ad Sales in Decline
Google Expands Print Advertising Program
Google announced the expansion of their newspaper print ads program, expanding from 50 to 225 partner newspapers. Here is a review of what this service is: “Google Print Ads enables agencies and advertisers of all sizes to easily plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface…… Continue reading Google Expands Print Advertising Program
As News Organization Shrinks, Colleagues Remembered
Editor & Publisher reports on an interesting section of the San Francisco Chronicle’s website called Colleagues Remembered. “As the Hearst paper clears the newsroom of an expected 100 of its 400 staffers, the Web site has been posting obit-like items that give the purging of journalists there an even grimmer outlook. It’s dubbed “Colleagues Remembered,”… Continue reading As News Organization Shrinks, Colleagues Remembered
Newspapers Challenge TV with Online Video
Broadcasting & Cable looks at the rise of online video within newspaper websites: “In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated newscasts and other Web programs. And although the newscasts may not pose a threat to stations’… Continue reading Newspapers Challenge TV with Online Video
Murdoch: “The Internet is a great leveler”
Wall Street Journal reporters had a chat with Rupert Murdoch, who commented on how the web is affecting traditional media: “We’ve got to find new ways and new business models to get revenues. Or else the world is going to be owned by Google… The Internet is a great leveler. All newspapers count for less… Continue reading Murdoch: “The Internet is a great leveler”
Ads Continue to Encroach on Print Articles
The New York Times reports on a growing trend: ads on the front cover of magazines and newspapers: “Journalists lament the trend as a potential sign that the boundaries between editorial and advertising content are weakening, and because the advertisements reduce the amount of prime space for news and feature articles. But front-page ads seem… Continue reading Ads Continue to Encroach on Print Articles
New York Times Reporters: We Are Bloggers Now
Scott Karp reports on blogging going mainstream, with the New York Times live blogging the recent Democrat debate: “The New York Times, “newspaper of record,” now brings you the record within minutes after the event happens. This is truly a sea change, and evidence that the New York Times is indeed changing its editorial standards… Continue reading New York Times Reporters: We Are Bloggers Now
Newspapers See 22% Increase in Online Ad Revenue
The Newspaper Association of America has new estimates that indicates: “US newspaper groups experienced a 22 per cent increase in online advertising revenues but the sharp rise was not enough to offset the decline in revenues from traditional print advertising.”