Some large newspaper brands are banding together to reclaim their ad revenue: “Five of the nation’s top newspaper companies are taking steps to create a national online advertising network they hope will help them recapture ad revenue leaking away from their print products.”
Mark Glaser looks at how the San Jose Mercury News is changing the meet the needs of its readers. His advice: “Don’t just run focus groups or surveys; get passionate people in your community of readers on board from the start. And get their input at the start, in the middle, and all the way… Continue reading Turning a Newspaper into a “Community-Driven” Website
Romenesko looks at the Audit Bureau of Circulations’ circulation data on more than 700 daily newspapers. For the six-month period ending September 2007: New York Times: Daily circulation fell 4.51%; Sunday fell 7.59%. Washington Post: Daily down 3.2%; Sunday down 3.9%. Philadelphia Inquirer: Daily rose 2.3%; Sunday fell 2.9%. Boston Globe: Daily dropped 6.6%; Sunday… Continue reading The Big Circulation Decline at Newspapers
The Daily News TV critic David Bianculli is leaving the paper, and started his own website brand: TV Worth Watching.
A company called Attributor is building a service that will allow content creators (eg: big media) to track who uses their copyrighted material elsewhere on the web: “The company has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any… Continue reading Tracking Your Copyrighted Work Across the Web
The Wall Street Journal now has over 1 million subscribers to their online content. As talk heats up of them tearing down the pay-wall… you have to wonder how many businesses ponder giving up this kind of paying audience.
Andy Dickinson reports on a survey of practices of video reporting within newspapers: Video is commonly shot and edited by the same person Reporters are expected to shoot video and file copy on the same story Photographers are expected to shoot stills and video on the same story You should allow 4 hours to produce… Continue reading Journalists Expected to Write Copy & Shoot Video
Scott Karp comments on the new “technology headlines from around the web” content in the New York Times technology section: “The New York Times joins what I expect will be a rapidly expanding list of media brands that aim to create value for their readers by aggregating the best third-party content from across the web… Continue reading NY Times: Content Aggregator
The Houston Chronicle is downsizing its newsroom, and Romenesko has the letter to staff. “We will go forward with fewer journalists and support staff… Our reporting today is more aggressive, our writing is more engaging and our newspaper is more visually alluring because of them and you… How are we going to do all these… Continue reading Houston Chronicle Downsizes Newsroom
Whether newspapers and magazines are earning more online may not be the only issue… they are certainly spending more online: “Newspapers and magazines will spend $536.8 million this year on online advertising to promote their print and online brands, up 28.4% over last year, according to a new report from eMarketer.”