Verizon announced a deal with YouTube to access select videos over your phone, for a $15 monthly fee. This “walled garden” approach has many up in arms, and screaming that this is taking a step backwards for leveraging social media and in a fair business model for creators and distributors. From Fred Wilson: “This deal… Continue reading Mobile Video Content Missing the Point
Ken Elefant over at Venture Beat put together a list of mobile advertising techniques, and his opinion of each. On his list: Marketing via SMS/MMS WAP banner ads Location-based advertising Video ads on cell phones In-game advertising Online coupons Interstitial ads (link via Techmeme)
A quote from Peter Chernin, president and chief operating officer of News Corp: “I believe that mobile could be one of the greatest media platforms ever created. It could rival television, the Internet and literally anything.” I would have to agree with him. In an age where hospitals rely on just-in-time delivery of supplies in… Continue reading Enter the Age of Mobile Publishing
Josh Hallett has a great primer on how to blog a conference. He reviews the tools, software, preparation, strategy, news coverage, audio and video. Like most things, preparation prior to the event is key.
Everything is moving online. Magazines, newspapers, books – there is a scramble to be first, be innovative, and be profitable. To be sure, there is great opportunity online, and publishers are finding declining growth in their print formats, and see digital media as their salvation. As companies create new solutions, a key question to keep… Continue reading Solving a Problem No One Has
Some other interesting stories this week: Local Search Spending To Double Google Introduced Mobile Ads How to be a Net Video Hit The Effects of Line Length on Reading Online News
Dave Winer has caused a stir again. He has been setting up easy, readable news feeds from top news sites & blogs, that display well on your PDA, mobile phone, or blackberry. Ewan MacLeod has a great write-up of why this is important. Why does it take someone to do this out of frustration? Don’t… Continue reading News Revolution (again)