Jon Friedman chats about the state of magazines in America: “Fortunately, most (though not all) magazines have moved past the prehistoric practice of merely slapping copy from their publications onto the Web. They’re incorporating more video and audio products as well. But they have a long way to go before they establish distinct identities for… Continue reading Are Magazines Carving Unique Identities on the Web?
Category: magazines
Communities and Magazines
I wanted to share just one example from my life where the web has altered my need for magazines. I will also look at how magazines can evolve to serve their audiences in new ways as their behavior changes. One of my hobbies is an obsession with stereo equipment. There is a whole culture built… Continue reading Communities and Magazines
Google Finds Flaws in Traditional Magazine Publishing Model
Google has filed a patent for them to create print magazines that will include personalized content and highly targeted advertising. Michael Arrington notes a few elements of the patent application that shows where Google finds flaws in the traditional magazine publishing model: “Publishers often lack insight into the profiles of consumers who purchase their publications,… Continue reading Google Finds Flaws in Traditional Magazine Publishing Model
Is Anyone Reading Those Long Articles in Print?
The New York Times looks at the print vs. web divide among video game magazines and their readers: “Noel Goodman subscribes to three video game magazines, but he wants information faster than the magazines can reach his mailbox. “I can find out on the Internet information that won’t be in magazines for another month…” “Magazine… Continue reading Is Anyone Reading Those Long Articles in Print?
Got $40 Million to Spare? Launch a Magazine.
Jeff Jarvis doesn’t think magazines will go away, but feels that their high startup costs will mean few new titles in the future: “…once you already have one, if it’s profitable and if you’re smart, it can still prosper, especially if it learns how to gather and serve its community online. So I don’t think… Continue reading Got $40 Million to Spare? Launch a Magazine.
Tracking Your Copyrighted Work Across the Web
A company called Attributor is building a service that will allow content creators (eg: big media) to track who uses their copyrighted material elsewhere on the web: “The company has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any… Continue reading Tracking Your Copyrighted Work Across the Web
Newspapers & Magazines Increase Digital Ad Spending by 28.4%
Whether newspapers and magazines are earning more online may not be the only issue… they are certainly spending more online: “Newspapers and magazines will spend $536.8 million this year on online advertising to promote their print and online brands, up 28.4% over last year, according to a new report from eMarketer.”
Hearst President Doesn’t See Internet Overtaking Print
The Financial Times speaks with Cathie Black, president of Hearst Magazines: “When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine… Continue reading Hearst President Doesn’t See Internet Overtaking Print
Bringing a Magazine Online; Adding Interactivity
Better Homes and Gardens is bringing their brand online, and rethinking everything in the process: “Web surfers are no longer satisfied with passively reading sites about home decorating, cooking and gardening… They want to be a part of the action by designing rooms, writing cookbooks, learning how to execute craft projects and creating a garden… Continue reading Bringing a Magazine Online; Adding Interactivity
Business 2.0 Magazine Shuts Down
Business 2.0 magazine has shut its doors, indicating how difficult it can be to make it in print in a world where ad dollars are shifting to new media: “The new Business 2.0 came close to breaking even in 2005, but spiraled back into the red this year after the number of advertising pages plunged… Continue reading Business 2.0 Magazine Shuts Down