Bringing a Magazine Online; Adding Interactivity

Better Homes and Gardens is bringing their brand online, and rethinking everything in the process:

“Web surfers are no longer satisfied with passively reading sites about home decorating, cooking and gardening… They want to be a part of the action by designing rooms, writing cookbooks, learning how to execute craft projects and creating a garden design…”

Here is an interview with BHG.com executive editor Doug Crichton.