Amy Gahran looks at how “authority” is measured in terms of blogs. She takes apart Technorati’s metric for determining blog influence: inbound links – or in English – popularity. Among her conclusions: “The truth is, influence depends entirely upon the audiences each blog reaches. Sometimes those audiences or communities are very small in terms of… Continue reading How to Measure Blogs Authority
Category: blogging
The Experience of Quality
I just sat down and did something I haven’t done in awhile. You see, I have been somewhat busy lately, trying to fit as much as I can into each day, and giving 100% to a couple projects. So tonight, I went into my home office, closed the door, and powered up my stereo. I… Continue reading The Experience of Quality
Content Malls: Collecting the Niche Blogs
Robert Scoble takes a look at content malls online. These are networks that collect niche blogs, and then use a centralized sales and support structure to monetize them. The four elements that Robert feels his own content mall will be judge on are: Audience Revenue Brand Quality Engagement It is a fascinating time online, as… Continue reading Content Malls: Collecting the Niche Blogs
Journalists Trapped Behind the PayWall
I often see the New York Times’ TimesSelect service referred to as a viable option to easily monetize blogs. The Times put several columnists behind a paywall and asked readers to pay for access. While revenue may have gone up, relevance has gone down: “A good measure of their popularity is the Times’ most emailed… Continue reading Journalists Trapped Behind the PayWall
Blogs “the Most Profitable Media Business Today”
The Economist looks at how blog publishers are faring online. They first look at personal journals online, and then at: “The second main kind of blogs are, in effect, niche magazines that choose to publish in a blog format.” Jason Calacanis, who runs Weblogs Inc, calls the best of these blogs: “…the most profitable media… Continue reading Blogs “the Most Profitable Media Business Today”
Online Publishing Model that Works
Read/Write Web looks at the success of About.com. Here’s how did they hit it big with topic-focused blogs: “31 Million people visiting it each month and according to Scott Meyer it has grown 30% in page views over the last year. Most of this growth can be attributed to one stat: About.com gets 80% of… Continue reading Online Publishing Model that Works
Blog Looks to “Old-Media” Reporters for Growth
Nick Denton is making some changes over at Valleywag. In addition to a site redesign and shift in editorial focus, he has ousted the young editor of the site and looking for a replacement: “we’re now looking for someone with, ideally, some background in reporting. An old-media career, useful in the sparkling new world of… Continue reading Blog Looks to “Old-Media” Reporters for Growth
Business 2.0 Launches Blog After Blog After Blog
Business 2.0 is quickly rolling out its new strategy, launching 17 blogs: “What we are doing is essentially launching a mini-network of blogs all written by B2 staffers (including reporters, editors, and even our art director and a photography editor), and collecting all the posts on B2 Beta.” Editor-at-Large Erick Schonfeld goes on to explain:… Continue reading Business 2.0 Launches Blog After Blog After Blog
Blogs: The Anti-Journalism
It is no secret that I am a big fan of blogs and new media. This morning I am shocked at the top story on Techmeme. Marc Cuban has posted “Some intimate details on the Google YouTube Deal” from an anonymous source, that he cannot confirm if any of it is accurate, but it simply… Continue reading Blogs: The Anti-Journalism
Blogging Code of Ethics
Due to some recent new around fake blogs – such as the one setup for Wal*Mart by Edelman PR – some are working on creating a code of ethics for blogging. Michael Arrington discusses the issue: “Mainstream media defines journalistic integrity as a lack of financial interest in the subject matter of their reporting. I… Continue reading Blogging Code of Ethics