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2008 Predictions for Media & Publishing Industry

2008 Predictions for Media & Publishing Industry

by Dan Blank on December 29, 2007

2008 Predictions for Media & Publishing IndustrySo many predictions for the publishing and media industry for 2008. See them here:

Some of the more interesting predictions:

  • “Print advertising will continue to shrink, and I think it’s going to be a tough year for online advertising too.”
  • “Newspapers continue the trend to be magazines, and magazines become more focused and highly niche-ified.”
  • “Magazines will continue to push writers to blog when many don’t want to, yet they won’t put the push behind them to generate much traffic.”
  • “While social networking will still be huge, it will start to favor smaller communities made up of people who are invited to join because they are part of a particular affinity group.”
  • “The digitization of media will continue to disrupt the traditional media model and we will see more “late to the party” web acquisition and initiatives from major media players.”
  • “Brands will stop dipping their toes in the water and jump in with both feet, realizing they can turn themselves into fully-fledged media channels”
  • “Publishers who develop innovative new web products and services will be rewarded with increased online revenue growth, but it won’t be enough to sustain overall profit margins.”
  • “Traditional, print-centric b-to-b media will continue to homogenize and struggle, as the opportunities for margin (both for media and their advertisers) fragment, creating growth for the most nimble.”
  • “We’re hearing that while print budgets are freezing, online budgets are growing considerably.”
  • “The smart companies will leverage their print brands and invest not just by hiring more digital people, but by TRAINING their current teams.”
  • “Every editor will be called upon to be a producer of online content in some fashion… The days when editors are working in print alone are over.”
  • “Online directories will continue their metamorphosis from simple listings to interactive and will include product offerings.”

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