Online Journalism Review shares tips on “How to manage an online community.” Be part of a community before you start one Stay informed about your publishing software You’re running the board to learn, not to show off Set the rules, then explain them up front
Month: October 2007
Virtual Worlds 101
Mark Glaser gives us a good look at the history and hype of virtual worlds.
Advertisers Wary of “Open” Websites
Scott Karp looks at why more ad dollars haven’t been shifted to social networks and web sites that allow anonymous commenting: “Sites built on open systems, which turn content creation and publishing into a free for all, will find it increasingly difficult to get their share of brand advertising dollars. Sites that that can harness… Continue reading Advertisers Wary of “Open” Websites
Marketers Shifting More Ad Dollars Online
An interesting example of the shift of ad dollars to the web can be found in an upcoming campaign from GM: “GM is spending as much on Internet ads as on the TV portion, underscoring the push among automakers to shift more ad dollars online.” “With the tagline “The Car You Can’t Ignore,” the Malibu… Continue reading Marketers Shifting More Ad Dollars Online
Print Becoming More Like Web
The NY Times and Wall Street Journal take a look at what is behind BusinessWeek’s redesign, and renewed focus on the web: Imitating the Web, for the Busy Reader “The Internet has hurt business magazines in particular, and the new BusinessWeek format — which includes more news summaries and fewer lifestyle articles — is meant… Continue reading Print Becoming More Like Web
Google Eclipses Big Three Media Companies
Google’s rise continues: “If there were any doubts that we were back into a new, digital media economy, they were laid to rest Monday when the price of Google’s shares topped $600 for the first time, giving it a price to earnings multiple of 49.54, and a market capitalization greater than the three biggest traditional… Continue reading Google Eclipses Big Three Media Companies
Craigslist: The Anti-Company
A NY Times blog asks Craig Newmark and Jim Buckmaster, the founder and CEO, respectively, of Craigslist a few questions about why their company is so different. Here are some of the more interesting quotes that illustrate the unique nature of Craigslist: “It sounds old-fashioned, but we generally don’t view information submitted by our users… Continue reading Craigslist: The Anti-Company
Content Creators Connecting Directly to their Audience
Radiohead’s sudden move to offer their new album online, for any price you want to pay, hits at the crux of how content is valued in the modern age. As “old media” companies evolve, startups push the envelope of how to serve communities and audiences, and lawyers get involved in content sharing online, Radiohead has… Continue reading Content Creators Connecting Directly to their Audience
How Cashing Out Affects Online Communities
Jeremy Wagstaff looks at MSNBC’s purchase of Newsvine, an online news sharing and citizen journalism community. His focus is that as “old media” companies buy social networking communities, that their is inherent risk that the community will leave: “How do you reward those who make a website like Newsvine what it is? Or at least,… Continue reading How Cashing Out Affects Online Communities
Moving B2B Websites Forward: Content vs. Functionality
RBI CEO Tad Smith comments on his vision for how to move B2B websites forward, in terms of the balance between content vs. functionality & performance: “To me, a dollar today spent on site engineering is better than one spent on building editorial content. This may seem counterintuitive, but there’s too much focus on content.… Continue reading Moving B2B Websites Forward: Content vs. Functionality