Month: October 2007

Does the Online Community Structure Fit with that of Journalism?

Steve Yelvington looks at “Why journalists don’t make ideal online community leaders.” It doesn’t start with your source list A healthy Web community leverages the passions of individuals and activists and chaotic self-organizers, and that’s a completely different world than you’re going to find reflected in your source list. Journalists don’t know how to ask… Continue reading Does the Online Community Structure Fit with that of Journalism?

The New Media: Consolidation of Content Creation & Attention

Scott Karp looks at two media consolidation trends: The consolidation of content creation. The consolidating the power to decide which content gets attention. His examples of content consolidation are particularly interesting: Buying and selling links to influence search traffic — a practice Google is cracking down on to protect its own consolidation “Citizen media” sites… Continue reading The New Media: Consolidation of Content Creation & Attention

Evening News Programs Fitting a Square Peg in a Round Hole?

Evening news programs are looking to the web to engage a dwindling audience, and the younger generation. The New York Times focuses on the efforts at ABC’s World News: “But ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for… Continue reading Evening News Programs Fitting a Square Peg in a Round Hole?

Not Enough Online Ad Dollars to go Around

PaidContent shows how few are able to reap the benefits from the online ad revenue game. Two reasons: A glut of business proposals that focus on advertising support. There simply won’t be enough ad dollars to support these companies. A disproportionate portion of ad dollars are spent with just a handful of companies.

Media’s Influence Wains as Brands Connect Directly with Customers

Nike is shifting more of its advertising dollars away from media channels, and into ways that connect more directly with consumers, such as online social networks. They have been having success by creating services that actually help their customers, instead of simply barraging them with taglines. An interesting quote from Trevor Edwards, Nike’s corporate vice… Continue reading Media’s Influence Wains as Brands Connect Directly with Customers

How to Get Married to Web 2.0

Allen Stern gives an amusing look at how he can use Web 2.0 companies to find, court, and marry someone. The article is also a good indication that we may indeed be in a Web 2.0 bubble, with an increasingly large number of companies offering more and more fragmented services.

The New Hype Machine: Music Discover & Community

The new Hype Machine website just launched. If you want to see the future of how you and your kids will discover and experience new music, check it out. As with so many amazing things online, it is not just about delivering a product or service – it is about connecting a community.

The Real Social Map

Not only does Google Maps allow you to create your own custom maps, that include things like your favorite bike route or local restaurants, but now you can share a bit about who you are. As more people in your community create maps based on their interests, it becomes a real-world virtual-world where you can… Continue reading The Real Social Map

Innovation: Differentiating Your Business & Making Customers Love You

In order to set yourself apart from competitors and prove to your audience that you really are the center of a community, you don’t need the latest technological innovations. You just need to care about your audience. A recent story of how online shoe seller Zappos took an extra step to show a customer they… Continue reading Innovation: Differentiating Your Business & Making Customers Love You