Two interesting posts from Scott Karp: Online Publishers Need To Stop Selling Space Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation
Month: August 2007
Taking Down the Walled-Gardens Online; Facebook Opens Up
Dave Winer looks at how Facebook is opening up, allowing bits of data from its social network to be freed via RSS feeds. Such feeds bypass traditional walls that are put up around these closed social networks, and give users freedom to integrate their information and networks with the internet as a whole. “According to… Continue reading Taking Down the Walled-Gardens Online; Facebook Opens Up
USA Today’s Social Network Not Paying Off?
USA Today’s social networking features don’t seem to be doing much to increase page views or unique visitors on their website. Michael Arrington looks at some data on this surprising twist; usually, social networks are an easy way to increase these metrics.
When Experts Connect Directly to Their Audience
The Boston Globe looks at how the Internet is allowing musicians to connect directly with their audience, and keep more profits in the process: “Increasingly, recording artists and consumers are uniting and circumventing traditional channels for creating and distributing music,” said Mike Goodman, a media and entertainment analyst at Yankee Group in Boston. “These days,… Continue reading When Experts Connect Directly to Their Audience
4 Ways You Can Be More Innovative
Marc Andreessen dissects how luck can play an important part in the success of entrepreneurs. I think his discussion is relevant to any person or company looking to innovate. He explains the theoretical background of luck, and that there are 4 different kinds of luck. It all whittles down into these four things: Take Action… Continue reading 4 Ways You Can Be More Innovative
Digital Fingerprints Expose Wikipedians
So this guy, his name is Virgil. He downloads ALL of Wikipedia to his computer. Then, he correlates changes that were made to Wikipedia, with a database of IP addresses. (IP addresses are your digital fingerprints on the web.) What did he find out? That employees from companies like Diebold have deleted negative paragraphs in… Continue reading Digital Fingerprints Expose Wikipedians
How Google Prepares for Nimble Competitors
The Wall Street Journal looks at two case studies on Google’s management culture. Time will tell if their structure will lead to continued success, or missteps; but it is interesting to see the ways they are preparing to compete with nimble upstarts: “Mr. Hamel argues that Google’s innovations go beyond the fine points of search-engine… Continue reading How Google Prepares for Nimble Competitors
Engaging Your Audience, Via Mobile Phone
The New York Times has a fascinating look at how marketers are using mobile phones to deliver information at events, and engage audiences in new ways. Any company that deals in data and information can take note of how powerful these examples are, and think of ways that they can reach their core audience in… Continue reading Engaging Your Audience, Via Mobile Phone
Should Beat Reporters be Mobile?
Fred Wilson just posted a photo of his mobile office (a laptop, EVDO card, headphones, and AC adapter), including this insight: “It’s no different than being at my home office or my work office, except that the interruptions are less.” It reminded me how technology has opened up the possibilities for journalists. Beat reporters can… Continue reading Should Beat Reporters be Mobile?
Editors as Their Own Media Brands
The recent “Fake Steve Jobs” outing has given Scott Karp insight on what media companies need to do in order to innovate: “This should be a cautionary tale for every media company — nurture your talent, let them pursue new ideas and disruptive innovations, including those that take them outside the walls of the firm.… Continue reading Editors as Their Own Media Brands