Marketing Needs Social Media

Brian Solis has a phenomenal post on how social media is affecting marketing. I am always skeptical of “manifestos,” as Brian calls his post, but it is filled with great ideas. “The future of marketing integrates traditional and social media elements. The new mix will include what you know along with the tools to succeed… Continue reading Marketing Needs Social Media

For Publishers Online: Circulation Could See Wild Mood Swings

Michael Arrington reflects on the success of Technorati, and how they are an interesting case study for the power of links. He assumes that their tagging links have helped push them to the top of search engine results, as Google and the rest place a high value on links. However, this may turn out to… Continue reading For Publishers Online: Circulation Could See Wild Mood Swings

Newspapers Challenge TV with Online Video

Broadcasting & Cable looks at the rise of online video within newspaper websites: “In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated newscasts and other Web programs. And although the newscasts may not pose a threat to stations’… Continue reading Newspapers Challenge TV with Online Video

Ads Continue to Encroach on Print Articles

The New York Times reports on a growing trend: ads on the front cover of magazines and newspapers: “Journalists lament the trend as a potential sign that the boundaries between editorial and advertising content are weakening, and because the advertisements reduce the amount of prime space for news and feature articles. But front-page ads seem… Continue reading Ads Continue to Encroach on Print Articles

BusinessWeek Moves Executive Editor From Print to Web

BusinessWeek has moved their Executive Editor John Byrne from the print side over to the web side, indicating the growing importance of the online space for BusinessWeek. “Mr. Byrne will be responsible for the editorial operations of BusinessWeek.com and will guide the further integration and collaboration between the print and online editorial staffs.”