I, User. Why Media Execs Are Concerned.

A recent survey of media and entertainment executives indicates that they see “the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business.”

“This is just the beginning for a rapidly changing landscape where the media content environment grows more fractious and the user gains more control and power,” said Gavin Mann, digital media lead for Accenture’s Media & Entertainment practice. “Traditional, established content providers will have to adapt and develop new business and monetization models in order to keep revenue streams flowing. The key to success will be identifying new forms of content that can complement their traditional strengths.”