It’s Google’s World. We Just Advertise in It.

BusinessWeek dissects the fallout of Google’s growth within advertising. Three recent events:

  • Radio
    Google will serve 30-second audio ads across Clear Channel’s 675 AM/FM radio stations.

  • Online
    Google agreed to buy online ad giant DoubleClick for $3.1 billion.

  • TV
    Google signed a contract to deliver TV ads to EchoStar Communications’ Dish Network.

“What scares rivals… is the potential for Google to use DoubleClick’s connections to further its lead in search. How? Google could offer to waive all the fees for DoubleClick customers, providing they either allow Google to deliver search ads on their properties or, if the client is an advertiser, buy search ads from Google.”