Mobile Service Providers Revamp Strategy for Content

With mountains of data poised to go mobile, cell phone carriers are changing strategy in their stronghold on what gets through:

“When Verizon and other U.S. cellphone carriers began selling mobile content like ringtones, games and wallpaper a few years ago, they kept a tight grip on what consumers could buy, allowing content to be loaded on their phones only if it came through their own branded portals. Now, betting that they can make more money by expanding the pie, even if they get a smaller slice of the revenue, they’re cautiously allowing third-party content providers to market multimedia content directly to their cellphone users.”