Editor & Publisher looks at how newspapers dropped the ball (and Google picked it up): “…as newspapers cede a portion of their ad revenue for Google to act as a middleman, there should be a lesson learned: whatever the “next thing” is, newspaper companies should figure it out and get on it right now, before… Continue reading Traditional Media in Trouble – Innovation Injection Needed
Month: November 2006
If You Love Journalism, Set It Free
Time has names YouTube the invention of the year. “…even though they built it, they didn’t really understand it…. the minute people saw YouTube they did its creators a huge favor: they hijacked it.” The article concludes: “Consumers are impatient with the mainstream media. The idea of a top-down culture, in which talking heads spoon-feed… Continue reading If You Love Journalism, Set It Free
Print’s Downfall “One of the Best Opportunities in Business Today”
Jason Calacanis shares some words about the state of the newspaper industry: “…the fact that folks can’t figure out the obvious place for print in this world is just shocking… This is one of the best opportunities in business today…” His only hint at what the solution might be… “it’s the message NOT the medium… Continue reading Print’s Downfall “One of the Best Opportunities in Business Today”
Google to Sell Ads in Newspapers
Google is expanding its ad sales into print newspapers. It is a curious opportunity, but not without risks, even if successful: “…publishers can get much-needed revenue but in doing so they may well make Google — which is already the biggest seller of online advertising — even stronger.” At the core of the Google plan… Continue reading Google to Sell Ads in Newspapers
Business 2.0 Launches Blog After Blog After Blog
Business 2.0 is quickly rolling out its new strategy, launching 17 blogs: “What we are doing is essentially launching a mini-network of blogs all written by B2 staffers (including reporters, editors, and even our art director and a photography editor), and collecting all the posts on B2 Beta.” Editor-at-Large Erick Schonfeld goes on to explain:… Continue reading Business 2.0 Launches Blog After Blog After Blog
Newspaper Restructuring in Four Easy Steps
Wired reports on massive changes within Gannett, as they restructure their newsrooms. Their four goals: Prioritize local news over national news Publish more user-generated content Cecome 24-7 news operations, in which the newspapers do less and the websites do much more Use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in… Continue reading Newspaper Restructuring in Four Easy Steps
7 Tactics for Newspaper Success
Forbes looks at what the what newspapers are doing right, which is “exactly what industry experts have been telling papers across the country to do.” Emphasize local coverage Offer stories you can’t get anywhere else Keep it short Pick a point of view Keep serving up sports Don’t forget to goose circulation Ditch the broadsheet… Continue reading 7 Tactics for Newspaper Success
The Desperate Need For Context in a World of Information Overload
Romenesko points us to this quote from NBC anchor Brian Williams: “Jon Stewart is “the vitamin supplement” while network news is “the main meal…” Brian goes on to warn people about using the Daily Show as a primary source of political news. “If all you know about news is Jon’s take, it’s getting a bit… Continue reading The Desperate Need For Context in a World of Information Overload
Launch of a News Platform: Will it Shake Things Up?
PaidContent is reporting on the upcoming launch of Daylife: “The mission is to gather and organize news in ways that are most relevant to the user. That could be by event, topic, author, geography or other factors. Source pages that show what a journalist writes about or who is quoted are part of the mix.”… Continue reading Launch of a News Platform: Will it Shake Things Up?
Does the Future of News & Journalism Rely on “Fun”?
Robert Scoble has been reviewing his news reading habits with RSS feeds, concluding: “I wasn’t reading as many feeds lately because it just wasn’t fun.” Is this the metric that media companies and journalists are missing when they question the future of the news industry, and the tactics on dealing with massive competition from new,… Continue reading Does the Future of News & Journalism Rely on “Fun”?