As the recession lingers, talks of paid content among newspaper and magazine brands has heated up. Some in traditional media feel that people are getting a free ride in the free content model of the web, while others are simply desperate for a sustainable revenue model. In thinking about this, let’s review how we paid… Continue reading How We Pay for Content
The Network Effect of You
Today, I want to consider how social media is reshaping the life & career of one of my colleagues, and consider how this affects those in B2B media more broadly. Wes Kennedy (right) is the Group Art Director for Home Accents Today, Furniture Today, Kids Today and Design Today, and as he calls himself, he… Continue reading The Network Effect of You
Be Your Own Brand
The web is reshifting so many businesses, and certainly the world of media, publishing & journalism, which is where I focus a lot of my attention. Today, I want to explore how an individual journalist – or ANY individual – can build their own brand, boosting their career and delivering more value to their employer.… Continue reading Be Your Own Brand
Group Hug: How to Build Community Using Forums & Social Media
(Major credit goes to Jeremiah Owyang and his community at http://www.web-strategist.com/blog/ for many (most!) of the tips listed below. I remixed many different articles & comments, so specific sources are credited at the end.) When trying to engage your industry and build community on your website, a strong focus on strategy, personal connections and specific… Continue reading Group Hug: How to Build Community Using Forums & Social Media
Serendipity, and the Future of Media
There is little doubt that digital media delivers an efficiency that cannot be replicated by its print counterparts. It is simple and instantaneous to find or distribute relevant information on the web, and to then integrate it with other streams of information & data, or manipulate it in fun and useful ways. In considering that… Continue reading Serendipity, and the Future of Media
How to Leverage “Weak Ties” to Connect Your Industry
In the past year, I have shared several examples of how social media can reshape our experience in this world: Facebook Changed My Life Lessons from Facebook Social Media: Bringing a Family Closer; Managing an Image Shared-Experience, Community, and Meaning: How Social Networks Affect Our Lives. Today, I would like to give an update on… Continue reading How to Leverage “Weak Ties” to Connect Your Industry
What If? The Reverse Transition from Digital to Print
Image by Amy Millward While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition: What if we were moving from a digital media world to a print media world?… Continue reading What If? The Reverse Transition from Digital to Print
The Brand Promise of B2B Media
Our lives are integrated with those of brands, be it Coke, Dell, CNN, Google, Dankso, American Idol, or what have you. In some ways, we can feel our lives are invaded by brands; in other ways, they are welcome partners in our silly little worlds (see: LEGO.) Today, I want to explore the concept of… Continue reading The Brand Promise of B2B Media
The Apple Way: How to Manage Your Business & Career
Image by PodBrix I mention Apple’s CEO Steve Jobs a lot in these columns. Yes, I am a fan of Apple products, but the reasons for my admiration go deeper than a love of consumer electronics products. Below are some lessons I take away from his continuing legacy, which I feel can benefit any brand… Continue reading The Apple Way: How to Manage Your Business & Career
Case Study: 3 Months to a Better Blog
From April-June, I partnered with Broadcasting &Cable to see if we could increase the performance of one of their blogs. I’ll start at the end, here are the results: A few things this chart tells us: It took a single month to double page view metrics. It took another month to establish this as a… Continue reading Case Study: 3 Months to a Better Blog